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Experiential Marketing Campaign Manager

2 weeks ago

Mississauga, Ontario, Canada InField Marketing Group Full time

About the Role

We are seeking a highly motivated and experienced Experiential Marketing Campaign Manager to join our team at Influence Marketing. As a key member of our account management team, you will be responsible for leading client relationships, developing strategic plans, and delivering innovative experiential marketing campaigns that exceed client expectations.

Key Responsibilities:

  • Client Management: Build and maintain strong relationships with clients, lead client meetings and presentations, and translate client objectives into actionable strategies.
  • Campaign Strategy and Execution: Develop and oversee experiential marketing campaigns, collaborate with internal teams, and manage program execution, including pre-event planning, staffing, logistics, and post-event reporting.
  • Budget and Financial Management: Manage program budgets, monitor expenses, and negotiate with vendors to optimize cost efficiency.
  • Measurement and Reporting: Define and track KPIs for all campaigns, analyze performance data, and develop comprehensive post-program reports with actionable insights.

Required Skills and Qualifications:

  • Experience: 3-5 years in experiential marketing or a related field, with at least 2 years in a supervisory or client-facing role.
  • Proven Track Record: Demonstrated ability to manage large-scale events or activations, with a strong understanding of vendor management, permitting, and staffing for live events.
  • Analytical Mindset: Strong analytical skills, with the ability to interpret data and develop actionable insights.
  • Communication Skills: Exceptional communication and interpersonal skills, with the ability to build rapport with clients and team members.