Sales Manager

The Sales Manager - Consumer Health, will drive the growth and market penetration of Thrive products in Canada by strategically managing key accounts and distributor relationships. The incumbent is responsible to develop and execute sales strategies that align with company objectives, fostering strong partnerships with retailers and the distributor, and ensure efficient product distribution. This role is pivotal in enhancing brand presence, achieving sales targets, and supporting the company’s mission to help individuals quit smoking through effective nicotine replacement therapies. Responsibilities Strategic Account Management Develop & nurture strong commercial relationships with Canadian distributor and key trade partners Contract negotiation: In partnership with the distributor, negotiate terms, pricing structures, and promotional agreements with key accounts Joint Business Planning: Collaborate with distributors and key accounts to develop annual business plans that drive mutual growth, achieving targets Work to identify distribution account/channel gaps and pen/share growth opportunities across the Canadian retail trade Sales Strategy & Execution Create comprehensive sales plans to meet and exceed revenue targets for Thrive products Launch promotional campaigns and new product introductions in collaboration with the marketing team Coordinate in-store promotions and visibility initiatives to enhance brand presence Track sales metrics and key performance indicators (KPIs) regularly Adjust strategies based on performance data and market feedback to optimize results Identify & develop incremental business plans such as private label & tenders Manage relationships with distributors to ensure efficient product distribution Monitor distributor performance and compliance with contractual agreements Address any logistical challenges to prevent stock shortages or delays Ensure distributor activities support overall sales objectives for Thrive Provide training and support to distributor sales teams to enhance their effectiveness Organization Communicate with all levels of the organization to ensure buy-in of sales plans and priorities Communicate with all levels of the organization to reflect their business needs into marketing plans Stay informed about market trends, retailer strategy, shopper behaviors, and competitor activities Prepare and present regular sales reports and forecasts to senior management. Provide actionable recommendations based on data analysis and market insights Experience & Skills 10+ years in Consumer Health (over the counter) sales on strategic top accounts (one of Shoppers Drug Mart, Walmart, Jean Coutu) Experience of managing a distributor relationship with demonstrable influence and results Strong communication, presentation, analytical, & story telling capabilities Solid hands-on experience with e-commerce Strong leadership skills allowing to manage external distributors teams (if needed in the market) Self-starter and self-driven High agility level acting with speed - has courage to take appropriate risks Strong creativity – thinks out of the box – creates solutions even if challenging Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rationale to intuition Externally focused - driven by adding value to consumers and customers Candidate will be based locally in Canada without requiring work authorization or sponsorship now or in the future. Seniority Level Mid-Senior level Employment type Full-time Job function Consumer Services #J-18808-Ljbffr