Senior Segment Marketing Manager Marketing Oakville, ON

2 weeks ago

Oakville, Canada Geotab Inc. Full time

As a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to take a go-to-market strategy and create a thoughtful plan maximizing the impact of marketing investments, driving both revenue growth and market share expansion. Your ability to develop and refine marketing strategies is matched by your strength in forging impactful relationships across Marketing, Sales, and Partner ecosystems. If you love to lead complex projects, have a knack for finding innovative ways to gain market share, have strong communication skills and are keen on joining an industry leader -- We would love to hear from you

What you'll do

Your role as a Senior Segment Marketing Manager will involve spearheading the creation of detailed marketing strategies tailored to the needs of each assigned segment. By working closely with various marketing teams, you ensure that each marketing initiative is integrated and synchronized with segment-specific objectives. Using your deep industry expertise you will establish impactful relationships with key Partners and influencers within the ecosystem, amplifying Geotab's market presence and solidifying its position as a leader. Your focus on effective communication and mobilizing cross functional teams is key to maximizing the impact of all marketing efforts. Ultimately, you will create a unified and strategic marketing approach that bolsters Geotab's revenue targets.

How you'll make an impact

Lead the development of comprehensive marketing strategies for all assigned segments and mobilize cross-functional teams to ensure alignment with overall segment business goals.

Define overall segment marketing targets for all assigned segments to align with Sales goals and targets and distill them across Marketing.

Develop an overall marketing strategy for the assigned segments that targets ideal customer profiles and priority market tiers and personas to drive new customer acquisition, existing account expansion, and retention of existing customer base.

Support strategic segment focused projects such as market mapping, quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business.

Continuously gather and synthesize industry trends, competitive intelligence, and market drivers to identify opportunities and threats and convert these into insights, strategy, and actions with a feedback loop into sales, marketing, channel, and product.

Articulate Geotab's unique value proposition across the assigned segments and align strategies with key purchase drivers, integrating them into segment playbooks and strategy briefs.

Partner with business development to create and execute segment and account-specific growth strategies and plans to drive brand awareness, market position, and segment demand.

Identify opportunities for expansion within the target segment to inform tailored marketing campaigns, and analyze data to optimize performance and achieve growth objectives.

Develop the marketing strategy for segment-specific partner programs as part of the overarching marketing strategy, ensuring effective collaboration with channel partners and optimizing the value chain for mutual success.

Serve as a thought leader, subject matter expert, and lead marketing advocate in the assigned segments.

Work with Sales to define event priorities including which segment industry events to participate in, strategic objectives for events including lead gen and customer engagement opportunities, and determine event messaging.

Create a robust relationship development and engagement strategy for chosen associations to enhance the company's visibility, influence, and networking prospects in the industry.

Drive annual and quarterly segment marketing forecasting, budget planning, target/KPA setting to ensure alignment with overall business objectives.

Forecast and measure the impact of marketing activities on sales pipeline and revenue; continuously evaluate the performance and ROI of the segment marketing plan against set objectives, adjusting tactics and strategy accordingly.

What you'll bring to this role

Minimum 8+ years of proven experience in a marketing strategy role with preference at a B2B SaaS organization.

3+ years experience in B2B Marketing in the assigned segments/sector.

Experience in telematics is advantageous.

Objective-focused, strategic, and outcomes-based mindset.

Outstanding cross-functional collaboration and exceptional communication skills.

Proven ability to juggle multiple projects quickly.

Excellent storyteller and analytical thinker who can back ideas with customer and market insights.

Experience writing compelling value propositions and operationalizing them through messaging, marketing collateral, sales materials and thought leadership content.

Outstanding cross-functional collaboration and exceptional communication skills, coupled with a proven track record of cultivating robust relationships with sales teams.

Excellent project management, time management and problem solving skills with strong analytical capabilities and attention to detail.

#J-18808-Ljbffr

  • Senior Segment Marketing Manager Marketing Oakville, ON

    2 weeks ago

    Oakville, Canada Geotab Inc. Full time

    As a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to take a go-to-market strategy and create a thoughtful plan...

  • Senior Segment Marketing Manager Marketing Oakville, ON

    2 weeks ago

    Oakville, Canada Geotab Inc. Full time

    As a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to take a go-to-market strategy and create a thoughtful plan...

  • Senior Segment Marketing Manager Marketing Oakville, ON

    2 weeks ago

    Oakville, Canada Geotab Inc. Full time

    As a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to take a go-to-market strategy and create a thoughtful plan...

  • Senior Segment Marketing Manager

    2 weeks ago

    Oakville, Canada Geotab Full time

    Who you are: As a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to take a go-to-market strategy and create a...

  • Senior Segment Marketing Manager

    1 week ago

    Oakville, Canada Geotab Full time

    As a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to

  • Segment Marketing Manager, Transportation

    1 month ago

    Oakville, Canada Geotab Full time

    Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the...

  • Marketing Manager, Commercial Segment

    2 days ago

    Oakville, Canada Geotab Full time

    Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the...

  • Marketing & Communications Coordinator

    1 month ago

    Oakville, Canada Town of Oakville Full time

    **Employment Status**: Permanent Full-Time (CUPE 5348) **Hours**: 35 hours per week with availability to work all shifts - days, evenings, and weekends **Primary Location**: Central branch. Some travel to library branch sites and external events will be required. The Marketing and Communications Coordinator is a highly creative professional responsible for...

  • Segment Marketing Manager, Public Sector

    1 month ago

    Oakville, Canada Geotab Full time

    Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the...

  • Social Media Coordinator

    4 weeks ago

    Oakville, Canada Silver Lining Marketing Full time

    Social Media Coordinator (Part-Time) ABOUT SILVER LINING At Silver Lining, we help companies reach their full potential by discovering their unique strengths. Then, we package their reason for being into a compelling brand story. A full-service North American marketing agency based in Oakville, ON, we help companies use their brand as a strategic...

  • Digital Marketing Manager

    4 weeks ago

    Oakville, Canada Evolve Business Advisory Full time

    **JOB DESCRIPTION: DIGITAL MARKETING MANAGER** **Evolve Business Advisory **is a global company that works alongside our clients to **Change**, **Transform **and **Grow **their business. Our focus areas are Business Acceleration and Business Incubation for socially driven brands in multiple industries. With operations in Toronto, Newport Beach, Mexico City...

  • Email Marketing Manager

    4 weeks ago

    Oakville, Canada EightSix Network Inc Full time

    We are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies,...

  • Email Marketing Manager

    1 month ago

    Oakville, Canada EightSix Network Inc Full time

    We are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies,...

  • Email Marketing Manager

    1 month ago

    Oakville, Canada EightSix Network Inc Full time

    We are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies,...

  • Manager, Midtown Oakville Program

    1 month ago

    Oakville, Canada Town of Oakville Full time

    **Job Details**: Non-Union Temporary **Posting Status**: Open to all current Town of Oakville employees and external applicants **Duration**: 6 month contract **Closing Date**: Applications for this position must be received at oakville.ca by no later than 11:59 pm on **November 15, 2023.*** **We offer**: - A hybrid work schedule - An optional defined...

  • Marketing Manager

    1 month ago

    Oakville, Canada Palermo Plus Physiotherapy and Wellness Centre Full time

    **Palermo Plus Physiotherapy and Wellness Centre** is looking for Marketing Coordinator - two positions. We are dynamic multidisciplinary clinic of Physiotherapists, Massage Therapists, Acupuncturist, & Chiropodists. The clinic opened in July of 2014 and has been growing rapidly ever since. **Area**:Oakville, Mississauga, Milton, Brampton, Vaughan **Job...

  • Product Marketing Manager

    1 month ago

    Oakville, Canada GTY Technology Full time

    **The Opportunity** GTY is searching for a natural leader with a strategic mindset who will take our category leadership and competitive advantage to the next level! This is your opportunity to make a big impact and use your skills to directly contribute to a mission that supports communities through the digital transformation of the government. Joining as...

  • General Manager

    7 days ago

    Oakville, Canada Oakville Volkswagen Full time

    **Oakville Volkswagen (a division of Weins Canada Inc.)** is currently seeking an experienced **General Manager** to join our growing and dynamic automotive group in the GTA. Do you have what it takes to be a senior leader in one of the most progressive and respected automotive groups in the entire industry? If you do, we want to speak with you! As a...

  • Sales Representative

    1 month ago

    Oakville, ON, Canada Kognitive Marketing Inc Full time

    Field Sales Representative OAKVILLE, ON (ONSITE POSITION) | FULL-TIME/PART-TIME AVAILABILITY Store Locations: 1100 Kerr Street, Oakville, ON, L6M 0L4 2510 Hyde Park Gate, Oakville, ON, L6H 6M2 400 Dundas Street East, Oakville, ON, L6H 6Z9 Kognitive Sales Solutions, in partnership with Canadian Tire is seeking highly motivated sales-oriented...

  • Marketing Performance Analyst

    1 month ago

    Oakville, Canada Core Online Marketing Full time

    This is the ideal role for detail-oriented individuals with analytical mindsets who thrive on seeing the strategies they implement drive tangible results. If you love working with data, enjoy problem-solving, and are naturally curious, then this job is for you. Reporting to the Director of Operations and Analytics Strategy, the Marketing Performance Analyst...