Segment Marketing Manager, Transportation
2 weeks ago
Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
**Who you are**:
As the Segment Marketing Manager, Transportation & Logistics you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of the Transportation & Logistics market. You know how to take a go-to-market strategy and create a thoughtful plan maximizing the impact of marketing investments, driving revenue growth in a mature market. Your ability to develop and refine marketing strategies is matched by your ability to forge impactful relationships across Marketing, Sales, and Partner ecosystems. If you love to lead complex projects, have a knack for finding innovative ways to gain market share, have strong communication skills and are keen on joining an industry leader - We would love to hear from you
**What you'll do**:
Your role as the Segment Marketing Manager, Transportation & Logistics will involve spearheading the creation of detailed marketing strategies tailored to the needs of each segment. By working closely with various marketing teams, you ensure that each marketing initiative is integrated and synchronized with segment-specific objectives. Using your deep industry expertise you will establish impactful relationships with key Partners and influencers within the ecosystem, amplifying Geotab's market presence and solidifying its position as a leader in the Transportation & Logistics market. Your focus on effective communication and coordination is key to maximizing the impact of all marketing efforts. Ultimately, you will create a unified and strategic marketing approach that bolsters the Transportation & Logistics revenue targets.
**How you'll make an impact**:
- Lead the development of comprehensive marketing strategies for all assigned segments and mobilize cross-functional teams to ensure alignment with overall segment business goals.
- Define overall segment marketing targets for all assigned segments to align with Sales goals and targets and distill them across Marketing.
- Develop an overall marketing strategy for the assigned segments that targets ideal customer profiles and priority market tiers and personas to drive new customer acquisition, existing account expansion, and retention of existing customer base.
- Support strategic segment focused projects such as market mapping, quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business.
- Continuously gather and synthesize industry trends, competitive intelligence, and market drivers to identify opportunities and threats and convert these into insights, strategy, and actions with a feedback loop into sales, marketing, channel, and product.
- Articulate Geotab's unique value proposition across the assigned segments and align strategies with key purchase drivers, integrating them into segment playbooks and strategy briefs.
- Partner with business development to create and execute segment and account-specific growth strategies and plans to drive brand awareness, market position, and segment demand.
- Identify opportunities for expansion within the target segment to inform tailored marketing campaigns, and analyze data to optimize performance and achieve growth objectives.
- Develop the marketing strategy for segment-specific partner programs as part of the overarching marketing strategy, ensuring effective collaboration with channel partners and optimizing the value chain for mutual success.
- Work with Sales to define event priorities including which segment industry events to participate in, strategic objectives for events including lead gen and customer engagement opportunities, and determine event messaging.
- Create a robust relationship development and engagement strategy for chosen associations to enhance the company's visibility, influence, and networking prospects in the industry.
- Drive annual and quarterly segment marketing forecasting, budget planning, target/KPA setting to ensure
-
Segment Marketing Manager, Transportation
2 weeks ago
Oakville, Canada Geotab Full timeWho we are:Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.Geotab is advancing security, connecting commercial vehicles to the...
-
Senior Segment Marketing Manager
2 days ago
Oakville, Canada Geotab Full timeWho you are: As a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to take a go-to-market strategy and create a...
-
Segment Marketing Manager, Public Sector
2 weeks ago
Oakville, Canada Geotab Full timeWho we are:Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.Geotab is advancing security, connecting commercial vehicles to the...
-
Oakville, Canada Geotab Inc. Full timeAs a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to take a go-to-market strategy and create a thoughtful plan...
-
Oakville, Canada Geotab Inc. Full timeAs a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to take a go-to-market strategy and create a thoughtful plan...
-
Oakville, Canada Geotab Inc. Full timeAs a Senior Segment Marketing Manager you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of nuanced customer journeys. You know how to take a go-to-market strategy and create a thoughtful plan...
-
Email Marketing Coordinator
2 days ago
Oakville, Canada Core Online Marketing Full timeThis is the ideal role for a recent college or university graduate of a marketing/communications related post-secondary program with 1-2 years of marketing execution experience and with exceptional organizational, communication, and technical skills. If you’re organized, detail-oriented, hungry to learn, love to work with others, and you truly enjoy...
-
Email Marketing Manager
2 weeks ago
Oakville, Canada EightSix Network Inc Full timeWe are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies,...
-
Email Marketing Manager
3 weeks ago
Oakville, Canada EightSix Network Inc Full timeWe are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies,...
-
Email Marketing Manager
4 weeks ago
Oakville, Canada EightSix Network Inc Full timeWe are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies,...
-
Email Marketing Manager
3 weeks ago
Oakville, Canada Creative Niche Full timeWe are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies,...
-
Email Marketing Manager
3 weeks ago
Oakville, Canada Creative Niche Full timeWe are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies,...
-
Email Marketing Manager
3 weeks ago
Oakville, Canada Creative Niche Full timeWe are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies,...
-
Product Marketing Manager
4 weeks ago
Oakville, Canada GTY Technology Full time**The Opportunity** Euna Solutions is searching for a natural leader with a strategic mindset who will take our category leadership and competitive advantage to the next level! This is your opportunity to make a big impact and use your skills to directly contribute to a mission that supports communities through the digital transformation of the...
-
Digital Marketing Coordinator
2 days ago
Oakville, Canada Core Online Marketing Full timeThe Digital Marketing Coordinator role works collaboratively with all members of the Core Online Marketing team, partners, and clients to assist in various digital marketing execution activities, with a heavy emphasis on coordinating client website updates and quality assurance. The person in this role must be able to provide internal client service to Core...
-
Online Marketing Coordinator
6 days ago
Oakville, Canada Core Online Marketing Full timeThe **Online Marketing Coordinator** role works collaboratively with all members of the Core Online Marketing team, partners, and clients to assist in various online marketing execution activities, with a heavy emphasis on coordinating client website updates and quality assurance. The person in this role must be able to provide internal client service to...
-
Sourcing Category Manager, Transportation
4 weeks ago
Oakville, Ontario, Canada IPEX Full timeIPEX is one of the North American leading providers of advanced plastic piping systems. Our mission is to shape a better tomorrow by connecting people with water and energy.We currently have an exciting opportunity as Sourcing Category Manager, Transportation.This role is based in our Oakville office, and reports to the Distribution Director.Do not miss the...
-
Account Manager
2 days ago
Oakville, Canada Core Online Marketing Full timeThe Account Manager position is ideal for a recent business or marketing program graduate with co-op experience or 1-2 years of work experience within a client facing team. If you're hungry to learn, driven to get results, and want real client facing responsibilities, this role is for you. The Account Manager is responsible for managing client...
-
Email Marketing Specialist
2 days ago
Oakville, Canada Finsana Full timeFinsana is a global fintech company that specializes in catering to underserved and underbanked consumers. Our organization has a passion for helping people financially through our technology solutions which has allowed us to serve millions of consumers globally. Headquartered in Montreal Canada, with offices in the United States and Latin America, we...
-
Sourcing Category Manager, Transportation
3 weeks ago
Oakville, Canada Aliaxis Full timeIPEX is one of the North American leading providers of advanced plastic piping systems. Our mission is to shape a better tomorrow by connecting people with water and energy.We currently have an exciting opportunity as Sourcing Category Manager, Transportation.This role is based in our Oakville office, and reports to the Strategic Sourcing Director.Do not...