Marketing Director

3 weeks ago

Vancouver, Canada Bradford Jacobs Full time

Bradford Jacobs are supporting our client, a Nasdaq‑listed emerging technology company, in their search for top talent. Our client delivers innovative enterprise SaaS solutions, AI‑powered drones, Drone‑as‑a‑Service (DaaS), and quantum computing technologies for mission‑critical applications in both the public and private sectors. With a diverse portfolio of subsidiaries, they are transforming traditional processes and driving innovation across industries including industrial operations, law enforcement, defense, agriculture, and warehouse & logistics. The company operates globally, with offices in North America, the UK, Ireland, Europe, the UAE, and Taiwan — offering dynamic career opportunities in an exciting and fast‑growing sector. They are seeking a visionary Marketing Director, SaaS to lead our brand strategy, drive growth, and elevate our market presence with primarily supporting initiatives tied to our SaaS business. This role is ideal for a strategic thinker with a passion for storytelling, data‑driven decision‑making, and team leadership. You’ll oversee all marketing functions from digital campaigns to product launches and ensure our brand resonates with stakeholders across every touchpoint. Key Responsibilities Develop and execute comprehensive marketing strategies aligned with business goals Lead and mentor a high‑performing marketing team across digital, content, brand, and communications. Oversee market research and competitive analysis to identify trends and opportunities. Manage the marketing budget and allocate resources effectively. Collaborate with sales, product, and executive teams to align messaging and campaigns. Drive brand awareness through innovative campaigns, partnerships, and media outreach. Monitor and report on campaign performance, ROI, and KPIs. Ensure consistent brand messaging across all platforms and channels. Flexibility to handle emerging priorities and contribute beyond core responsibilities. Supports cross‑functional initiatives and participates in tasks outside primary scope when necessary. Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred) 8+ years of progressive marketing experience, with at least 3 years in a leadership role. Proven success in developing and executing multi‑channel marketing strategies. Strong analytical skills and experience with marketing analytics tools. Excellent communication, leadership, and project management abilities. Experience in SaaS and IT background. Office based in Vancouver. Salary range - $100-$110k CAD. Seniority level Director Employment type Full‑time Job function Marketing Information Technology Product Management Industries Business Consulting and Services Software Development IT Services and IT Consulting #J-18808-Ljbffr

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