Channel Marketing Manager

3 weeks ago


Toronto, Canada MacDonald Search Group Full time

Our client is seeking a marketer with B2B experience looking to lead the marketing function where you’ll have the freedom to drive the channel marketing strategy and be a key member of a great team As a Channel Marketing Manager, you will lead the marketing function for the product segment as well as corporate branding with a focus on the industrial, consumer and export channels. You will report to the Vice President of Sales & Marketing and have a high level of engagement and exposure throughout the organization, providing opportunities for future growth.


Key Responsibilities:

  • Craft and deliver meaningful messages & content across relevant platforms (digital catalogue, web).
  • Collaborate with the sales team to deliver impactful business reviews and facilitate the commercial annual business plan.
  • Create & launch digital services to enhance the value proposition (Customer portal).
  • Lead analysts to deliver insight and regular reporting of, volume, revenue & pricing.
  • Monthly and quarterly management reporting.
  • Be the primary steward of our product and corporate brands while evolving brand guidelines.
  • Balance cost, functionality and sustainability and drive harmonization across manufacturing sites.
  • Create a process and discipline of SKU rationalization.


Desired Skills and Qualifications:

  • Bachelor’s degree in a related field; MBA preferred.
  • 8+ years experience in B2B marketing.
  • Experience within the Food/FMCG industries.
  • Exceptional, well-rounded communication skills.
  • Experience with business analytics (price/mix analysis, cadence reporting).



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