Manager, Performance Marketing

General Description The Manager, Performance Marketing leads the execution and optimization of digital marketing campaigns across paid media, ABM, search, and social channels. This role manages a team of specialists, driving performance improvements and supporting the Director, Digital marketing in developing and implementing strategies that generate leads, pipeline, and revenue. The Manager is responsible for day-to-day operations, campaign management, and cross-functional collaboration to ensure alignment with broader marketing and business goals. Major Responsibilities Manage, mentor, and develop a team of Paid Media Specialists and other direct reports. Set clear objectives, provide coaching, and conduct regular performance reviews. Foster a collaborative, high-performing team culture. Campaign Management Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.). Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement. Ensure campaigns are aligned with strategic goals and deliver measurable results. Support the creation and optimization of landing pages in partnership with the web experience team. Search Optimization Advance the organization’s search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments. Collaborate with SEO and content teams to optimize for answer engines and generative search platforms. Performance Analysis & Reporting Monitor campaign performance using analytics tools (Google Analytics, etc.). Report on key metrics, provide actionable insights, and recommend improvements. Conduct A/B testing and conversion rate optimization initiatives. Cross-Functional Collaboration Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights. Partner with external agencies and vendors as needed. Process Improvement Identify opportunities for operational efficiency and continuous improvement. Stay current with digital marketing trends, technologies, and best practices. Strong leadership and team management skills. Data-driven decision-making and analytical thinking. Effective communicator and collaborator across teams and stakeholders. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Strategic mindset with a focus on delivering organizational outcomes. Leads by Example with personal and professional integrity, high accountability and say/do ratio. Boundaryless collaboration and influence skills both within team, peer group and broader organization. Effective communicator with a proven track record of success. Delivers Awesome Outcomes : Strategic mindset and business acumen, with strong prioritization skills and a focus on organizational outcomes vs. team tasks. Effective problem solver, able to achieve results individually and through others, in fast paced, deadline-driven environments. Talent Magnet : Talent-focused leader, with demonstrated ability to coach, build and lead a high performing, diverse team. Better, Smarter, Faster : An agile learner, with a growth mindset, attention to detail and organizational skills. An operationally minded leader, with a focus on continuous improvement and innovation. Wins Hearts and Minds : An effective communicator, with the ability to connect the why and the what. A change agent, with proven delegation, motivation, and team building skills. Suggested Qualifications/Experience Bachelor’s degree in marketing, business administration, or related field. 5+ years of experience in digital marketing, with a focus on performance marketing. Hands-on experience managing paid media campaigns and optimizing for lead generation and revenue growth. Demonstrated experience applying ABM strategies to digital campaigns. Experience with analytics platforms (Google Analytics, Google Ads, etc.). Proven ability to lead and develop teams. Experience working with external agencies and cross-functional teams. The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more. Base Salary Range $80,000 — $100,000 CAD Don’t meet every single requirement? We strongly encourage you to still apply At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop Why we’re awesome: At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L : Benefits Impactful work transforming the way the world learns Learning and Growth opportunities Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program 2 Paid Days off for Catch the Wave related activities like exams or final assignments Employee wellbeing (Access to mental health services, EFAP program, financial planning and more) Competitive Benefits Package Home Internet Reimbursements Employee Referral Program Wellness Reimbursement Employee Recognition Social Events Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne. D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us at and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially. D2L maintains a drug-free workplace. 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