Global Marketing Performance Manager

The Global Marketing Performance Manager is responsible for owning advanced marketing performance measurement, analysis, and insight generation across digital, ecommerce, and growth marketing initiatives. This role goes beyond reporting execution to proactively shaping measurement approaches, influencing decision-making, and delivering actionable insights that inform marketing strategy and investment decisions.

Operating with a high degree of autonomy, the Analyst partners closely with marketing, media, and leadership teams to define success metrics, design measurement frameworks, interpret complex data sets, and translate findings into clear recommendations that drive performance improvement.

Key Responsibilities:

• Own the design and execution of advanced measurement frameworks for digital media, social marketing, ecommerce, and retail/shopper marketing campaigns.
• Lead the development and evolution of reporting dashboards and data visualizations using tools such as Excel, Power BI, Tableau, and QlikView, ensuring insights are decision-ready and scalable.
• Analyze and synthesize data from multiple disparate sources, including ecommerce platforms, operational performance systems, social commerce tools, media platforms, and APIs.
• Develop performance narratives and executive-ready reporting, partnering with media and marketing teams to tell a cohesive, insight-led story tied to business outcomes.
• Apply strong data modeling and analytical techniques, working with both structured and unstructured data to answer complex business questions.
• Proactively identify trends, risks, and opportunities within campaign and channel performance, translating analysis into clear, actionable recommendations.
• Influence measurement strategy and planning, advising stakeholders on KPIs, testing approaches, attribution considerations, and optimization opportunities.
• Lead testing, evaluation, and learning agendas, including experiment design, results interpretation, and recommendations for scaling or iteration.
• Support data integration efforts, helping improve data quality, consistency, and usability across marketing systems and platforms.
• Contribute to new initiatives and business opportunities, providing analytical expertise, scoping measurement needs, and supporting proposal development when required.
• Act as a subject-matter expert for performance measurement and analytics, supporting junior analysts through informal guidance and knowledge sharing.

About You

• 5 years of experience in a quantitative data driven field. 4-year degree.
• Strong working knowledge of digital advertising technologies, customer measurement frameworks, and research methodologies, with the ability to troubleshoot data and tracking issues independently.
• Solid experience with data architecture concepts, including database design and querying using SQL; hands-on experience with MongoDB and/or Elasticsearch, and fluency in JSON/BSON data structures.
• Advanced proficiency in Excel and Power BI, with the ability to build scalable, decision-ready dashboards; familiarity with Tableau and QlikView is preferred.
• Experience designing, executing, and interpreting digital advertising effectiveness studies, experiments, and tests.
• Working knowledge of advanced analytics and statistical tools such as SAS, SPSS, R, or similar, with the ability to apply analytical methods to real-world business questions.
• Comfortable working with ambiguity, independently framing analytical problems, and translating complex data into clear insights and recommendations for non-technical stakeholders.
• Strong communication skills, with the confidence to present findings, challenge assumptions, and influence decision-making through data.
• CRM Experience preferrable HubSpot or Salesforce
• Experience building systems to track multi-touch attribution across marketing campaigns.