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Email Automation Specialist

1 month ago

Greater Toronto Area, Canada Ascend FS Full time

Ascend Fundraising Solutions partners with nonprofits and foundations, supporting their fundraising efforts through innovative lottery programming. We help organizations maximize revenue, enabling them to fulfill their critical missions. To date, Ascend has helped raise over $1.4B for charities, and we're seeking a driven individual to help us further our impact.

The Role

As our Email Production Specialist, you'll focus on building and testing email campaigns in Customer.io , lots of them. For example, since May 2024, we sent 19,995,812 emails. We're on a run-rate of 3.6 million emails per month. We anticipate doubling that number in 2025.

You'll work with an email builder, templates and automation flows to ensure our emails are built properly and efficiently. You will be a critical member of the Ascend team.

Your Responsibilities

  1. Build campaigns in Customer.io using our established templates
  2. Create and update segments based on campaign requirements
  3. Set up automation flows and ensure proper targeting
  4. Make HTML/CSS/Liquid adjustments when needed
  5. Execute A/B tests based on our testing roadmap
  6. Manage SMS campaign setup and delivery

Your Goals

  1. Execution → Deliver campaigns on time and error-free
  2. Quality → Maintain high standards in testing and delivery
  3. Efficiency → Streamline campaign setup and testing processes