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Email Campaign Specialist

1 week ago

Toronto, Ontario, Canada Hootsuite Inc. Full time
About This Role

We are looking for a highly motivated Email Campaign Specialist to join our team. As a Marketing Automation Professional, you will be responsible for the execution of email programs that support prospect monetization, customer lifecycle and engagement, and ad-hoc campaigns.

This is a great opportunity to work cross-functionally with Marketing teams such as Marketing Automation, Brand, Webinar and Inbound Marketing. If you have experience in project management and interdependencies, we encourage you to apply.

In this role, you will report to the Manager, Email Marketing. Your responsibilities will include:

  • Collaborating with the Email Marketing team to manage the global quarterly Email Marketing Calendar by collecting requests, identifying overlap in audiences, and resolving them with stakeholders.
  • Building and maintaining relationships with stakeholders across the organisation to support in the email marketing processes (requests & task management, workback schedules and dependencies), proactively identifying and mitigating risks to the execution of email campaigns.
  • Managing engagement and ad hoc campaigns and task deliverables related to email in Wrike (including stakeholder relationships, task creation, assignment, and proactively ensuring timely completion of projects and flawless campaign sends).
  • Supporting digital marketing initiatives focused on customer activation lifecycle stages with the objective to increase product adoption and improve retention, including our Social Media Bootcamp classes and customer newsletters.
  • Supporting the execution of A/B tests/experiments including, but not limited to, conversion optimization, customer retention, product adoption, and executing on the optimization roadmap; and providing actionable insights for email and customer lifecycle performance optimization.
  • Maintaining IP/deliverability and email program performance on a weekly basis.
  • Reporting on email and lifecycle marketing programs performance for both owned programs and stakeholder programs on a monthly basis, sharing performance and insights.