Associate Director, Paid Media

3 hours ago

Calgary, Canada Directive Full time

Associate Director, Paid Media (Remote Canada) Join to apply for the Associate Director, Paid Media (Remote Canada) role at Directive. At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently. We're always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today Overview Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L. Role And Responsibilities Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod. Best Practices: AsD’s are directly responsible for ensuring that every one of their client’s follows best practices across all channels and mediums. In particular: LTV:CAC modeling Customer Generation Share of SERP Functional Content Breakdown Barriers: Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategist in earning a yes. Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy. Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting. Goals NSM Attainment: 100% CSAT: 4.2+ Bookings: $150k for each half of the year (total across pod for H1) What We Offer We have a set living wage at Directive. Compensation for this role includes a competitive base salary plus performance-based bonus eligibility. Benefits To Support The Whole Person

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