Digital Analyst, Paid Media

Established in 2020, Mini Mall Storage Properties has been successfully acquiring storage facilities throughout North America with rapid expansion in the United States. We have a team of talented and diverse self-storage experts who span across 15 states and 7 provinces to support and manage our rapid growth across North America. With over 50,000 units and almost 8 million square feet of self-storage space, our goal is to make storage simple and accessible throughout life’s transitions.

The Mini Mall vision is to provide storage seekers with convenience and state-of-the-art technology. As such, we offer affordable storage solutions equipped with industry-leading safety, security, and innovation. With expansive growth comes challenge and opportunity; our talented team is dynamic, diverse, and inclusive. We collaborate effectively across our business functions to achieve our collective goals to redefine the self-storage experience.

The **Digital Marketing Analyst** combines strong organizational skills, a deep understanding of digital marketing, and a passion for building data-driven marketing campaigns. Your expertise in demand generation and growth marketing will contribute to several exciting projects focused on lead generation and growing regional brand awareness.

**WHAT WILL YOU DO?**
- Oversee marketing campaigns to ensure timely, efficient, and high-ROI execution of all tasks
- Develop comprehensive paid and organic digital media strategies to drive leads and brand awareness
- Build targeted campaigns to support regional marketing initiatives, adapting to various demographics and market dynamics
- Collaborate with cross-functional teams to ensure marketing assets are seamlessly integrated into broader campaigns
- Consult and collaborate with multiple stakeholders to ensure deliverables meet objectives and timelines, and align with overarching strategies
- Conduct in-depth keyword research to inform campaign targeting, bidding strategies, and ad copy
- Stay up to date with the latest trends and best practices in PPC, advertising, copywriting, social media, and SEO
- Monitor key performance indicators (KPIs), analyze campaign data, and generate weekly and monthly reports to measure success and identify improvements
- Analyze traffic and monitor ads across multiple advertising platforms (e.g. META, Google)
- Track and report on the larger marketing team budget

**WHAT WILL YOU NEED?**
- Diploma or degree in Marketing or relevant field
- 3-5 years of experience in digital media, marketing or related field
- Excellent project management and communication skills
- Experience with digital performance strategy execution in Meta Business Suite, Google Ads (including Search and Performance Max), Microsoft Ads, and other digital advertising platforms
- Process-driven mindset, have high attention to detail, very analytical, with the ability to manage multiple projects
- Resourcefulness and thrives in fast-paced environments where priorities change.
- Team player attitude, ready to help wherever needed.

**WHAT DO WE OFFER?**
- We live and breathe our core values. We make a difference and have a positive impact on people. We act responsibility and hold ourselves, and each other, accountable. We are a community with a shared ambition to unify our teams and customers. We act deliberately, and always with integrity and compassion.
- With the support from your teammates and senior leadership, you will be empowered to do things differently, grow personally and professionally, and bring your whole self to work. There's no limit to the impact you can make.
- We provide a competitive compensation package comprised of a group benefits plan, GRSP matching program, and discretionary bonus program.
- We are committed to a safety-first work environment.
- #LI-SG1 #MM123_