Marketing Automation Manager

2 weeks ago


Vancouver, Canada Directive Full time

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns beyond expectations, sparking demand for bold, innovative brands. If you thrive on performance, love solving complex problems, and want your work actually to mean something, you’ll fit right in. But here’s the fun part— we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? About The Role Please note: internally, this role is titled Senior Manager, Revenue Operations. We are seeking a Revenue Operations Senior Manager with strong operational, technical, and client-facing experience to help deliver world-class execution within our Marketing Operations and Revenue Operations practice. The ideal candidate brings 3‑5+ years of client‑facing RevOps, Marketing Ops, or program management experience, customer‑side or agency‑side, with a proven ability to manage cross‑functional teams, own client relationships, and execute complex projects across Asana, Harvest, CRM/MAP platforms, and multi‑channel revenue workflows. You’ll work closely with the COO, acting as both a strategic partner and an operational leader. This role requires a growth‑minded operator who can manage team workflows, oversee client deliverables, surface cross‑sell opportunities, and maintain deeply technical fluency across the RevOps ecosystem. You will lead day‑to‑day execution and take on client work as needed to ensure deadlines are met and client relationships thrive. Key technical and operational competencies for this role include Asana project management, Harvest project tracking, analytics and platform expertise, lifecycle operations, cross‑functional collaboration, and a proven ability to manage both people and processes that drive revenue impact. You will support and lead your team on strategy and drive results for clients. This role will involve ongoing collaboration across multiple departments, people management, and critical client‑facing interactions. Managers play an essential role at Directive. They are directly responsible for both client and employee retention, and their performance is directly reflected in our P&L What You Offer Managed teams for a minimum of 2‑3 years in the past and have been working in the Operations space for at least 5 years. Demonstrated experience managing project workflows and building structured execution plans in Asana or project management tools. Strong fluency in Harvest or time‑tracking tools for project builds, time review, and operational accuracy. Deep expertise in one or more RevOps/MarOps platforms (HubSpot, Salesforce, Marketo, Pardot, etc.). Ability to learn rapidly and dive into new tools, platforms, and architectures as needed. Proven ability to manage and prioritize multiple client relationships as both a primary and secondary point of contact. Experience conducting audits, reviews, and technical diagnostics related to revenue and marketing operations. Strong cross‑functional collaboration skills, particularly with Account Strategists/Directors to identify cross‑sell opportunities. Excellent communication skills and the ability to influence Director‑level stakeholders and clients. A proactive, detail‑oriented, data‑driven mindset with an ownership mentality. Roles & Responsibilities Team Management & Internal Operations Manage internal team workflows, performance, and prioritization; ensure deliverables meet deadlines and quality expectations. Build and maintain Asana project plans, workflows, and task assignments. Conduct Harvest project setups, monitor ongoing time allocation, and perform regular reviews to ensure project accuracy and profitability. Lead weekly internal and client‑facing leadership syncs, surfacing blockers, risks, and strategic recommendations. Provide weekly summaries, status updates, and ongoing communication across internal and client stakeholders when necessary. Client Ownership & Strategic Support Own key client relationships as the primary or secondary point of contact, ensuring strategic alignment and operational excellence. Lean into client work when needed—supporting reviews, troubleshooting, and direct execution of RevOps deliverables. Support audits across CRM/MAP environments, tracking, lead flow, lifecycle automation, and reporting infrastructure. Translate technical insights into actionable, business‑focused recommendations delivered through email, Slack, Zoom, and live presentations. Collaborate closely with Account Strategists/Directors to surface expansion opportunities across Marketing Ops, RevOps, Paid Media, and Analytics. Execution & Technical Delivery Clients experience greater operational clarity, improved reporting accuracy, and stronger RevOps performance—reflected in NPS, retention, and renewals. Regularly identify cross‑sell opportunities and help expand client accounts through proactive RevOps roadmapping. Run your book of business efficiently, creating the conditions for additional team members to be hired to support the scale you’ve driven. Mentor emerging team members, sharing playbooks, processes, and best practices to elevate the overall RevOps practice. Here’s What Success Looks Like You effectively audit, scope and provide guidance on RevOps projects and retainers. You grow your client accounts through strategic RevOps roadmapping and cross‑functional collaboration. Clients experience improved data accuracy, cleaner reporting, and better revenue insights, reflected in stronger NPS and retention rates. You reach a point of scale where we hire additional team members to support the client load you’ve grown. You mentor new hires, sharing technical processes and helping build our RevOps practice. What We Offer We have a set living wage at Directive.


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