Email Marketing Automation

2 weeks ago

Vancouver, Canada Investing News Network Full time

The INN Team has a beautiful office in the financial core of Vancouver. Sales, Editorial and Marketing divisions respect and support each other. The revenue teams work together and there are strong policies to and training to help transition new members.

**INN’s Values**
- Ask for help
- Have fun
- Always Create Value
- Don’t Lie

Throughout our 17 year history, these simple principles have guided us through the boom times and hard times. We take great pride in words, clients and each other.

Key Responsibilities:
**Campaign Management**: Execute, optimize and automate lead generation and nurturing campaigns across various channels, including newsletters, push notifications, organic and paid social media, and SEM/PPC.

**Content Creation and Optimization**:Craft compelling marketing copy for campaigns with the goal of converting and engaging with audiences around the world.

**Data Management**: Oversee our lead management tool and CRM databases, ensuring data integrity, accuracy, and security.

**Analytics**: Monitor, test and analyze lead sources, conduct segmentation, and generate insightful reports on lead behaviour, conversion rates and cost.

**Social Media**: Execute paid and organic social campaigns for X, Meta, LinkedIn, Youtube, and Tiktok with the goal of growing audience engagement and lead generation.

**Optimization**: Collaborate with the UX team to A/B test and optimize conversion funnels, enhance user experience, and customer lifetime value metrics.

**Engagement**: Proactive segmentation and engagement with high value leads to nurture and further monetize. Ensure paid traffic is engaging and aligns content with audiences.

**Support**: Provide assistance with other marketing initiatives, aligning efforts to drive overall

Skills/Qualifications
**Experience**: At least 5 years in lead generation, ecommerce or performance based marketing, with a proven track record in managing, budgeting and generating results with defined goals.

**Communication**: Exceptional ability in both written and verbal communication, with a flair for creating engaging marketing content.

**Technical Skills**: Proficient in executing paid advertising campaigns, managing large user databases, and employing A/B testing for conversion optimization. Familiarity with Google Analytics, basic HTML/CSS, and marketing automation tools.

**Analytical Mindset**: Strong analytical skills with a focus on data-driven decision-making.

**Industry Knowledge**:An interest in investing and financial markets is advantageous.

**Software Proficiency**: Experience with Leadspedia, MoEngage, or similar platforms is highly desirable.

What We Offer:
**Growth Opportunity**
- Domestic and global travel to develop new markets
- Expanding to Europe and USA
- Design new products and help manage their success
- Product ownership and creativity

**Benefits**:

- Competitive salary with performance-based incentives.
- Flexible working hours and the possibility of remote work.
- Opportunities for professional growth and development.
- A dynamic and supportive team environment.

Pay: $70,000.00-$90,000.00 per year

**Benefits**:

- Dental care
- Life insurance
- Vision care
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- Marketing automation: 4 years (required)
- Content creation: 4 years (required)
- Lead generation: 5 years (required)

Work Location: In person

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