Senior Manager, Marketing

As a family-owned company since 1968 — NOW produces high-quality natural and organic products in supplements, essential oils, foods, personal care beauty and more. We are a respected leader in the natural products industry, with a mission to provide products and services that empower people to lead healthier lives. A part of the NOW Health Group, founded in 1989 and built on a reputation of trust and dependability, Puresource distributes natural products to over 3,000 independent and national retailers across Canada from three warehouses in Alberta, BC and Ontario. With over 3,400 natural & organic wellness products to choose from, we deliver full-service solutions to support brands to grow their business in Canada. Puresource is proud to be your dedicated Canadian partner in the natural products channel. Our mission is to provide Canadians with natural products to optimize their health. To do this, we support our brands and retail customers with market leadership and exceptional customer service. The measure of our success is built on the growth of our partners and dedicated teams that create great customer experiences every day. Job Title: Senior Manager, Marketing Location: Guelph, ON Scope for the position: The Sr. Manager, Marketing is the lead marketing role within the company, accountable for driving growth within Puresource’s own brands sold to the retail channel, supporting our third party brand partners, and delivering on our corporate brand marketing initiatives. This individual is responsible for planning and overseeing the execution of our house brand innovation pipeline and new product process, brand communications, trade marketing, and pricing. This role oversees multiple sub-departments including Creative Services, Category Management, Product & Brand Management. Duties and Responsibilities: Facilitate collaboration between marketing, sales, operations and management Create and manage strategic brand plans to drive profitable growth within the company’s portfolio of brands and strategic trade marketing plans and communications plans for corporate and distributed brands In collaboration with sales, plan and manage all new product launches Work closely with our U.S.-based parent company on new product selection and coordination for the NOW brand in Canada Supervise and support marketing activities and staff in these core areas: Brand Marketing and Communications Product Management Product Education and Training With high ethics and servant leadership, support an environment of empowerment for team and colleagues with the resources, tools and support they need to anticipate and exceed expectations Create and own department budgets Required qualifications, education, experience, training, skills, background, and certifications: Post‑secondary education in Marketing, Business or related field from an accredited institution Experience in the food or natural health products (NHP) sector preferred 5+ years of managerial experience Strategic thinker, highly organized, self‑starter, excellent communication skills, servant leader Ability to interpret and understand scientific information pertaining to natural health and nutrition products and the statutes pertaining to the sale of NHP, Foods, Cosmetics and Consumer Goods in Canada Computer Skills (MS Excel, Word, Outlook, PowerPoint) Occasional overnight travel; Valid passport as travel outside of Canada may be required How to apply: Qualified candidates can submit their resumes through Indeed or by email to Please note, emails need to have the Job Title (Senior Manager, Marketing) in the subject line. Our Human Resources Team will be in touch if your qualifications match our needs. Please be advised that due to the high volume of applications, only candidates that have been selected for next steps will be contacted. For more information about our company, visit or Seniority level Director Employment type Full‑time Job function Marketing and Sales Industries Wellness and Fitness Services #J-18808-Ljbffr