Marketing Operations Manager

Schema App is a fast-paced, profitable SaaS company headquartered in Guelph, Ontario, and proud of our Canada-wide team. We are a smart, collaborative team on a mission to own the Enterprise Content Knowledge Graph market globally, and our customers include enterprises such as SAP, Wells Fargo, Gusto, and Henry Ford Health. We are the leaders in a niche area of search engine optimization (SEO) called Schema Markup. Our comprehensive end-to-end solution empowers Digital Marketing Teams to build a reusable content knowledge graph and improve organic search traffic. Our technology is essential to the evolution of AI Search, and the knowledge graphs we build can also be reused by Content teams to get timely content insights that drive visibility. We are looking for a Marketing Operations Manager to join our team. Schema App's marketing team is focused on driving demand, engaging prospects, and enabling sales through targeted, data-driven campaigns. The Marketing Operations Manager will play a critical role in supporting this mission by managing and optimizing our marketing technology stack, streamlining campaign workflows, and ensuring accurate, consistent data across all channels. This role will also support campaign execution, analyze performance, and deliver insights to improve marketing efficiency and effectiveness. **Purpose of the Role** Enable predictable and scalable marketing lead performance through data, systems, execution, and process optimization. **Role Accountabilities** - **Marketing Technology & Website Management**:Manage the marketing tech stack—including HubSpot, Wordpress, Lucky Orange, Google Analytics, Google Search Console, and supporting tools—ensuring systems are maintained and functioning smoothly to support scalable marketing execution. Design, build, and publish landing pages and campaign-related website updates (i.e., updating events, adding popups, etc.), ensuring strong user experience, alignment with branding, and effective lead capture. Coordinate with developers or vendors for backend changes or larger updates. - **Data Management & Performance Reporting**:Maintain clean, accurate marketing and CRM data. Build reports in HubSpot or GA4 to track campaign performance, funnel metrics, attribution, lead flow, and marketing’s impact on the pipeline. Utilize data and insights to help the team make data-informed decisions and optimize performance across the funnel. Evaluate and optimize key conversion points across the website, events, landing pages, and nurture programs. Recommend improvements and run A/B tests to increase conversion rates and overall funnel efficiency. - **Lead Management & Attribution**:Manage the entire lead journey—from lead capture to qualification to sales handoff. Design and manage lead scoring, nurture programs, lifecycle stages, and multi-touch attribution models to improve lead qualification, sales alignment, and performance tracking. Ensure forms are working properly at all times, leads are segmented accurately, nurture programs are progressing every lead through the lead lifecycle stages appropriately with the right triggers and actions in place. Ensure qualified leads are routed to sales in a timely, accurate manner. - **Conversion Optimization**:Evaluate and optimize key conversion points across the website, events, landing pages, and nurture programs. Recommend improvements and run A/B tests to increase conversion rates and overall funnel efficiency. **Key Competencies** - **Critical Thinking** - Ability to use data to diagnose issues, find root causes, and make process or tool improvements. - **Strong Attention to Detail** - Ability to consistently complete tasks with thoroughness and accuracy - **Cross-functional Collaboration** - Ability to partner with different teams without overt authority and influence outcomes. - **Strong Project Manager** - Can manage several ongoing projects with confidence and communicate well with relevant stakeholders. Disciplined to plan and execute. Positive, “find-a-way” attitude. - **Passion & Drive** - Enthusiastic, driven, and strongly committed to the success of the organization and self. **Preferred Qualifications** - 3-4 years of experience in marketing operations, marketing automation, or demand generation. - Experience working in a B2B environment. - Familiarity with ABM (Account-Based Marketing) strategies. **Metrics** - 100% of campaigns launched on time with