Marketing Manager

Our **Client**, **LUMINOR**_ _**Environmental**_ _in Guelph, is looking for a **Marketing Manager** to join their team
- Join _**LUMINOR**_ _**Environmental**_ and help build our Brand in water treatment solutions for home and industry_

**About**:
At LUMINOR Environmental, we believe in creating and providing innovative Ultraviolet (UV) water disinfection solutions for home, industry, and regulated markets around the world. We are a leader in the industry, with back-to-back Deloitte Fast 50 and Deloitte Technology Fast 500 awards in 2021, 2022, and 2023.

We're looking for an innovative Marketing Manager to join our team to help develop and execute marketing strategies to build strong positioning for the Luminor brand.

**Job Purpose**:
The Marketing Manager role involves crafting, implementing and executing strategic marketing plans to establish strong positioning and target audiences, leading marketing programs from inception to execution. Leveraging customer insights, consumer trends, and market analysis to build successful strategies and drive collaboration across internal teams is key.

Additionally, inspiring and managing an experienced inside sales and customer service team to exceed performance metrics that will drive overall business growth, improve the customer experience and deliver success.

**Key Responsibilities**:
**_ Marketing Strategy Development_**_: _
- Develop and implement a comprehensive marketing strategy that aligns with our company’s business goals and objectives.

**_Market Research_**_: _
- Conduct market research to identify new opportunities.
- Gather and analyze consumer behavior data (e.g., web traffic and rankings).
- Providing short and long-term forecasts_._

**_Brand Management_**_: _
- Develop and manage our brand strategy.
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.

**_Campaign Management_**_: _

**_Inside Sales and Customer Service_**
- Manage and oversee the inside sales team.
- Develop sales strategies and set sales targets.
- Monitor the team’s performance and motivate them to reach targets.
- Ensure high levels of customer satisfaction through excellent service.
- Handle customer complaints, provide appropriate solutions and alternatives within the time limits, and follow up to ensure resolution.
- Additional duties as required_

**Experience and Qualifications**:

- Strong understanding of sales principles and customer service practices.
- Knowledge of SEM and online marketing tools and best practices.
- Excellent communication and leadership skills.
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, time management, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and SFDC
- Bachelor’s degree in marketing, Business Administration, or related field.
- Proven experience in a similar role.
- Proficient in MS Office and marketing software.

**Working Conditions**:

- Extended periods of sitting.
- Standing and walking as required.
- Some Travel required (5-10%)

**Why LUMINOR Environmental?**
- Join a team that values innovation, integrity, and customer satisfaction.
- Be part of a company committed to environmental sustainability.
- Competitive compensation and benefits package (Extended Medical Benefits and Insurances, RRSP Program)
- Birthdays Off
- Opportunities for professional growth and development.
- Please note that Luminor is an Equal Opportunity Employer that is committed to inclusive, barrier-free recruitment and selection processes. Please let us know if you require accommodation at any point throughout the recruitment process._