Senior Product Manager, Advertiser Experience

Overview Instacart’s Advertiser Experience team is building the next generation of Carrot Ads—our retail media platform that helps retailers and brands reach customers at scale. We’re hiring a Senior Product Manager in Canada (Toronto preferred) to serve as the first technical PM focused on Carrot Ads partner integrations. In this role, you’ll define how external partners onboard, integrate, and launch on our platform so we can scale growth across the retail media ecosystem. You’ll collaborate closely with engineering, design, data science, retailer partnerships, sales, and our enterprise technology partners to ship high-impact platform capabilities. You’ll translate complex requirements into simple, reliable workflows and tools, unlocking a seamless experience for retailers, brands, and technology partners. Your work will directly accelerate partner onboarding, improve advertiser outcomes, and help grow Carrot Ads into a leading retail media solution. About the Job Own the end-to-end product strategy and roadmap for Carrot Ads partner integrations, defining APIs, data contracts, and onboarding workflows that enable partners to integrate quickly and reliably. Lead discovery with external partners and internal stakeholders to capture technical and business requirements, prioritize use cases, and translate them into clear product specs and launch plans. Drive execution with engineering from problem definition through launch, establishing milestones, managing trade-offs, and shipping iteratively to deliver measurable outcomes. Build self-serve tooling, documentation, and playbooks that reduce integration time, improve quality, and enable partners to validate and certify integrations with minimal friction. Establish and monitor product KPIs (e.g., time-to-onboard, integration success rate, partner adoption), instrument analytics, and run experiments to continually improve performance. Ensure privacy, security, and compliance are embedded in designs and data flows, partnering with legal, privacy, and security to meet regulatory and contractual requirements. Partner across Ads, Retailers, and Enterprise Technology Services to coordinate pilots, resolve integration blockers, and scale successful launches across multiple partners. Communicate progress, risks, and learnings with clarity to executives and cross-functional teams, aligning on priorities in a fast-paced, rapidly evolving environment. About You Minimum Qualifications 6+ years of product management experience building platform or B2B products, including ownership of APIs, data integrations, or partner ecosystems. 3+ years in advertising technology, retail media, marketing technology, or adjacent data-driven platforms (e.g., attribution, measurement, audience, or ad serving). Proven track record shipping at least 2 production-grade external partner integrations or 0→1 platform capabilities used by external developers. Hands-on experience defining REST/GraphQL APIs, webhooks, and data schemas; ability to write clear technical requirements and acceptance criteria. Proficiency with SQL for product analytics and debugging data issues, plus familiarity with event instrumentation and experimentation frameworks. Experience leading complex, cross-functional programs with 10+ stakeholders across engineering, design, data, legal, privacy, and security. Bachelor’s degree in Computer Science, Engineering, or a related field; or 8+ years of relevant product experience in lieu of a degree. Based in Canada with work authorization; ability to collaborate with teams across North American time zones. Preferred Qualifications Experience with retail media networks or ad tech components such as ad serving, bidding, pacing, budgets, targeting, and conversion measurement. Background working with retailer data (catalog, inventory, POS, loyalty) and related ETL, matching, and normalization workflows. Built or scaled self-serve partner onboarding portals, certification programs, and developer documentation. Familiarity with privacy and data protection requirements in advertising (e.g., GDPR, CCPA) and secure data exchange patterns. Experience launching integrations with large retailers, commerce platforms, or enterprise technology partners. MBA or advanced degree in a quantitative or technical field. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $158,000 — $175,000 CAD #J-18808-Ljbffr