Paid Media Specialist

Brighter Click is a performance-driven creative and paid media agency helping fast-scaling brands grow through strategic media buying, creative testing, and proprietary analytics. We’re hiring a Media Buyer with strong Meta Ads experience and working knowledge of Google Ads to support multi-channel clients and work closely under our Head of Paid Media & Performance Marketing. This role is perfect for someone who loves being in-platform, thrives in a data-rich environment, and wants to level up under senior mentorship while owning the daily execution of Meta and Google campaigns. What You’ll Do (Core Responsibilities) Own Daily Meta Ads Execution (Primary Channel) Build campaigns, ad sets, audiences, and creative tests Manage budgets, pacing, and daily bid adjustments Execute against structured testing frameworks Rotate creatives and diagnose creative fatigue Troubleshoot delivery issues or tracking breakdowns Maintain a clean account structure aligned with current platform “best practices” Support Google Ads Strategy & Execution (Secondary Channel) Build and optimize campaigns across the Google Ad platform Implement keyword tests, audience layering, and bid strategies Ensure campaign alignment with Meta funnel strategies Share cross-channel learnings with the Head of Paid Media Maintain ROAS and CPA targets across search and PMAX campaigns Tactical Optimization & Performance Management Evaluate and optimize based on KPIs relevant to the account/client Diagnose issues by funnel stage (ad → landing page → checkout) Propose solutions using the agency decision framework: Problem → 2–3 Solutions → Recommendation → Data Reasoning Identify opportunities to scale spend safely and profitably Flag UTM issues, pixel inconsistencies, or attribution discrepancies Implement weekly tests in collaboration with the Head of Paid Media Execute creative structure tests (hook variations, angles, formats) Track results and report insights during weekly internal calls Request new creatives when KPI thresholds trigger replacement Identify creative bottlenecks early Provide actionable notes for the Creative Strategist & Designer Ensure creative formats meet platform requirements (Meta + Google Display) Reporting & Communication Submit weekly performance notes summarizing optimization and learnings Keep ClickUp tasks updated and organized Communicate blockers or risks early to the Head of Paid Media Support client communications with tactical insights as needed Collaborate with the Project Manager on timelines, launches, and revisions Your Daily & Weekly Workflow Daily Review Meta & Google performance across all accounts Adjust budgets, bids, and creative rotation Diagnose anomalies (CPM jumps, CPA spikes, drop in ROAS, FTIR) Optimize structure and troubleshoot tracking Document optimization notes and update ClickUp Implement funnel, audience, and creative tests Validate tracking accuracy (Meta Pixel, CAPI, Google Tag Manager) Request ad creative/copy proactively Participate in internal strategy calls and present test results Strengths We Value Strong in Meta Execution – you enjoy being in the weeds daily, optimizing campaigns, and spotting performance patterns early. Competent or Growing in Google Ads – you understand search intent, PMAX structures, and how to optimize toward ROAS, or you’re eager to expand your Google expertise with guidance. Data-Driven – you make decisions based on KPIs, not intuition, and love structured testing. Creative-Aware – you understand how different creative structures impact performance and collaborate well with creative teams. Process-Oriented – you follow SOPs, maintain documentation, and keep tasks organized. Proactive – you don’t wait for direction when something looks off; you investigate issues early, propose solutions before being asked, and consistently look for ways to optimize, improve, or streamline performance and workflow. Requirements Must-Have 4+ years managing paid media ads for DTC or performance brands Strong knowledge of PPC KPIs (CPA, ROAS/nROAS, MER, FTIR, CTR, CPM) Experience running structured tests (audience, creative, funnel) Ability to diagnose performance issues across the full funnel Strong communication skills and comfort with async team collaboration Experience with ClickUp or similar tools What We Offer Competitive salary based on experience Growth path toward Senior Media Buyer or Multi-Channel Strategist Mentorship from a Head of Paid Media with 15+ years of experience Work alongside Creative Strategists, Designers, and a dedicated PM Access to proprietary analytics tools and internal naming conventions Clear SOPs, organized systems, and predictable workflows Referrals increase your chances of interviewing at Brighter Click by 2x Toronto, Ontario, Canada #J-18808-Ljbffr