Paid Media Specialist

Are you hungry to innovate? To do things differently? To work with a company that’s real, thoughtful and very forward-thinking?

Meet Riverside. We are an organic, “better for you” snack company, manufacturing award-winning, nutritious, allergen-free snacks. Your kids know us as MadeGood, tasty school-safe snacks. Your buddies on the go grab our GOOD TO GO delicious and nutritious snacks. And your pup begs for a Cookie Pal treat, our human-grade, vegan dog treats.

At Riverside, we make delicious snacks that are good in every way. From our ingredients to our manufacturing practices, we’ve raised every bar on every aspect. We’re friendly and focused on creating foods that are good for you and good to the planet as well. Riverside Natural Foods is B-Corp certified, Triple-Bottom Line, Zero Waste, and Canadian owned and operated.

Come work with a Canadian leader We value teamwork, humility, respect, ownership, adaptability, passion and fun.

We continue to grow and today are looking for a committed, talented, star to join our team as our Paid media Specialist**.**

**Position Summary/Objective**:
We are seeking a highly skilled and experienced Paid Media Specialist to join our fast-growing and fast-paced organization. As a Paid Media Specialist, you will be responsible for managing and optimizing our media accounts, including search, social, and retail media. You will work closely with the Media Manager and agency partners to develop comprehensive media strategies, analyze performance data, and deliver actionable insights to drive the achievement of key performance indicators (KPIs). Additionally, you will collaborate with internal stakeholders to align media efforts with broader marketing objectives and support A/B testing and experimentation initiatives. This role requires strong analytical skills, a deep understanding of ad tech, and the ability to thrive in a dynamic environment.

**Primary Responsibilities**:

- Manage and optimize media accounts on a day-to-day basis, including the creation of campaigns and audience targeting.
- Analyze and manipulate performance data to identify areas for improvement and opportunities to optimize media spend and tactics to achieve KPIs.
- Provide actionable insights and reporting on daily, weekly, and monthly performance, comparing results against goals and KPIs.
- Collaborate with the Media Manager and agency partners to develop comprehensive media strategies that balance short-term goals with long-term brand equity growth.
- Assist in building annual media portfolio investment recommendations.
- Foster strategic and tactical alignment with internal stakeholders such as brand, commercial, creative, ecommerce, and content marketing teams.
- Work with media agency partners to optimize in-market activities, generate insights for improved effectiveness, and adopt innovative approaches supported by data.
- Collaborate with partners and internal stakeholders to set up, monitor, and report on A/B tests and experiments within the paid media channels.
- Monitor and track budget pacing across campaigns, making necessary reallocations.
- Clearly communicate campaign changes and performance updates to strategic partners and internal stakeholders.
- Stay up to date with the latest industry news and trends, and share knowledge to upskill the team. Reporting Relationships Reports to the Sr. Digital Marketing Manager

**Education & Qualifications**
- Bachelor's degree in a relevant field.
- 2+ years of experience running paid social, search, and digital advertising for brands (agency experience preferred).
- Hands-on experience and certifications in Paid Social, Display, or Google Ad Search are a bonus.

**Skills & Abilities**
- Proficiency with contemporary social media platforms, technologies, and trends.
- Deep understanding of ad tech across various channels, including DSP, Paid Search, Retail Media, etc.
- Prior experience in building, managing, and executing paid media strategies across Search, Social, Retail Media, Amazon Media Services, and Programmatic Display.
- Capability to translate brand plans and synthesize digital and linear channels.
- Positive, entrepreneurial spirit with excellent multitasking skills and the ability to deliver under tight timelines and adapt quickly to change.
- Strong quantitative and data analysis skills.
- Ability to build and foster strong relationships with internal stakeholders and external partners.
- Understanding of both brand and acquisition strategies, with experience running awareness and direct response campaigns.

**What We Offer**:

- MadeGood and GoodTo Go products at employee prices
- Health, Dental, and Vision benefits and Long-Term Disability insurance with all premiums paid by the company
- RSP matching
- Tuition Reimbursement Program
- Values-based leadership
- Fun activities such as Family Day at Canada’s Wonderland, Canada Day Celebration, Escape Room and more

**How to Apply**:
Riverside Natural Foods is commit