Content Creator

Join us as a Content Creator at Merrithew® . Merrithew® is the global leader in mind‑body education and equipment. Founded in 1988, it has trained more than 80,000 instructors and partners worldwide and developed six innovative education programs: STOTT PILATES®, ZENGA®, Total Barre®, Halo® Training, Merrithew Fascial Movement, and CORE™ Athletic Conditioning & Performance Training™. Position Overview Merrithew is looking for a Content Creator to produce high‑impact content that fuels both paid performance and organic reach across Meta (Instagram/Facebook) and TikTok. This role sits within the Creative Team, reports to the Creative Director, and works closely with Marketing and the Social team to bring brand and campaign moments to life. Job Duties & Responsibilities Collaborate with the Creative Director and Social team to produce content that supports campaign launches, product drops, and evergreen brand storytelling. Create short‑form video assets for paid ads and organic channels (IG/FB, TikTok). Shoot and edit high‑performing content using UGC‑style formats, text overlays, voice‑overs, and motion graphics. Write basic hooks, ad captions, or UGC‑style scripts when needed. Participate in brainstorms and pitch ideas rooted in platform trends and content performance. Adapt and optimize content for different platforms and placements (Reels vs TikTok vs Stories). Receive creative feedback and revise content quickly to support in‑season campaign or ad testing needs. Review performance data (CTR, thumb‑stop rate, ROAS) shared by the marketing team to refine future content. Occasionally appear on camera or film others for UGC‑style creative. Help develop simple storyboards or visual mock‑ups to align on ideas before production. Creatively apply AI capabilities and advanced editing techniques to content. Experience, Education & Designations Diploma or degree in Digital Media / Multimedia Arts, Film / Video Production, or Graphic Design / Motion Graphics. 3–5 years of experience creating content for a consumer brand, agency, or as a UGC creator with a portfolio of video work. Demonstrated ability to create social‑native video that performs, especially for fitness, wellness, lifestyle, fashion, or beauty brands. Knowledge, Skills & Attributes Fluent in social‑first video editing using tools like CapCut, Adobe Premiere, After Effects, or similar. Well‑versed in current AI trends, with hands‑on experience applying AI to short‑form video and static content. Comfortable filming and editing UGC, lo‑fi motion, or TikTok‑style ads. Strong sense of what makes content perform (visual pacing, emotional payoff, strong hooks, native formatting). Solid understanding of trends, platform behaviors, and best practices for short‑form video. Comfortable collaborating with Social, Creative, and Marketing stakeholders to support broader campaign goals. Open to feedback, able to work fast without sacrificing creative quality, and excited to test and iterate on creative ideas. Bonus: Familiarity with the fitness and wellness industry, particularly Pilates, and influencer collaboration experience. Bonus 2: Ownership of professional video production equipment and willingness to use it. Merrithew® is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA) and to creating a barrier‑free workplace. If you need accommodation at any stage of your application, please contact Merrithew® is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other protected ground. #J-18808-Ljbffr