Demand Generation Manager

4 days ago


Calgary, Canada Directive Full time

Demand Generation Manager (Remote Canada) Directive Consulting is a performance marketing agency for B2B companies. We use Customer Generation, a methodology we developed, that focuses on SQLs and customers instead of traditional MQL metrics. Our services include Paid Media, SEO/Content, CRO, and Video. We help clients hit their SQL targets every time. About the Role We are offering a compelling demand generation role for our clients in Directive. In this role you will directly manage no more than seven accounts and be accountable for their performance marketing results. The ideal candidate is an exceptionally strong T-shaped marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. You will execute campaigns, interface with customers, pitch strategy, and ensure results exceed expectations. Success requires strong strategy, execution, communication, and project management skills. You will own the success of your client portfolio. Roles & Responsibilities Own the success of SMB clients across channels Handle client relationships with poise, confidence, and empathy Project manage and organize your accounts Build relationships with point of contacts Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies Strong SaaS background preferred Skilled at having a large impact in a very specific role Creative spark for marketing and deep passion for getting results What You Offer 2+ years of agency-side marketing experience 2+ years of performance marketing experience Brilliant strategist and truly T-shaped marketer World-class project manager who knows how to get things done on time and below cost Availability to travel What We Offer Set living wage at Directive



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