Demand Generation Manager

Demand Generation Manager (Remote Canada) Directive Consulting is a performance marketing agency for B2B companies. We use Customer Generation, a methodology we developed, that focuses on SQLs and customers instead of traditional MQL metrics. Our services include Paid Media, SEO/Content, CRO, and Video. We help clients hit their SQL targets every time. About the Role We are offering a compelling demand generation role for our clients in Directive. In this role you will directly manage no more than seven accounts and be accountable for their performance marketing results. The ideal candidate is an exceptionally strong T-shaped marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. You will execute campaigns, interface with customers, pitch strategy, and ensure results exceed expectations. Success requires strong strategy, execution, communication, and project management skills. You will own the success of your client portfolio. Roles & Responsibilities Own the success of SMB clients across channels Handle client relationships with poise, confidence, and empathy Project manage and organize your accounts Build relationships with point of contacts Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies Strong SaaS background preferred Skilled at having a large impact in a very specific role Creative spark for marketing and deep passion for getting results What You Offer 2+ years of agency-side marketing experience 2+ years of performance marketing experience Brilliant strategist and truly T-shaped marketer World-class project manager who knows how to get things done on time and below cost Availability to travel What We Offer 🏠 Set living wage at Directive 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family to fit your lifestyle (100% employer-paid for you, 50% employer contribution for dependents) Benefits To Support The Whole Person 🧠 Mental: Access to certified therapists through Spring Health, membership to Headspace 💪 Physical: Gympass 🛫 Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial: Traditional and Roth 401(k) with a 3% company match 🌟 Bonus: Annual bonus based on tenure, scaling over time 🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment Work Environment Requirements As a remote-first company, you can work from anywhere in the United States, or from Canada, the UK, and Australia if you have current work authorization and reside in that country. This role is 100% virtual, primarily collaborating through Zoom and Slack. You will need a reliable laptop, necessary software, reliable internet, and a professional background. You must be able to remain stationary for extended periods and observe written and/or verbal communication. To perform this job successfully, you must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodation inquiries, contact careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority Level Entry level Employment Type Full-time Job Function Marketing and Sales Location: Calgary, Alberta, Canada | Salary: CAD 95,000–110,000 (approx.) #J-18808-Ljbffr