Marketing Data Analyst
4 days ago
Base pay range CA$28.00/hr – CA$34.00/hr Job Description Insight Global is looking for a Digital Audience Strategist to join a leading banking customer downtown Toronto. This is a hybrid role and requires 3x/week on site. The primary role is to manage the technologies and data that enable digital advertising segmentation programs leveraging MarTech tools and drive strategy and enablement that empower digital advertisers to take full advantage of best‑in‑class capabilities, resulting in increased value for our customers and shareholders. Candidate Profile An aptitude for data and analytics Working experience with audience segmentation engines (e.g., Data Management Platform, Salesforce Marketing Cloud, Google Cloud, etc.) Critical thinker with the ability to find both opportunities and creative solutions in problems Self‑motivated and highly collaborative with proven ability to influence and negotiate change, gaining commitment and sponsorship for recommendations, resolving issues as needed Key Accountabilities Technology Management (40%) Keep on‑top of latest MarTech and AdTech features and integrations, implementing these with other technologies used by the bank Find opportunities for, and execute on, procedural/technological innovations, automations, and efficiencies Coordinate data onboarding and maintain data quality, governance, consistency, and standards Document data quality and availability User Management Strategy and Enablement (40%) Develop and socialize the strategy for Ad Studio/DMP audiences; achieving buy‑in, fostering collaborations and change management, and showcasing wins and capabilities Create knowledge‑based articles and playbooks, documenting key use cases (Ad Suppression, Ad Targeting, Lookalike Modeling, Cross‑selling, common workarounds, etc.) and documentation of technology setup and capabilities Proactively identify new data opportunities in first, second, and third‑party data; present these to Digital Advertising teams, sharing winning data and strategies across distinct LOB Attribution and Reporting (20%) Maintain audience reporting for tracking purposes and provide regular updates on revenue benefit realization Socialize wins with stakeholders with insightful analysis around audience capabilities, usage, and integration Required Skills and Experience 3+ years working in a technology or data management related field Hands‑on experience with SQL and Excel Hands‑on experience with Web Analytics (Adobe Analytics, Google Analytics) Working experience with an audience segmentation engine (e.g., Adobe Audience Manager, Salesforce Audience Studio/Ad Studio, or similar) Excellent communication and time‑management skills Self‑motivated Ability to work with cross‑functional teams of marketers, developers, analysts, and business stakeholders Nice to Have Skills and Experience Working experience with Advertising Technologies (Google Ads, Search Ads 360, DV360, Facebook, Google Tag Manager, etc.) A solid understanding of RTB, programmatic display, search (SEM), affiliate, and paid social strategies including segmentation and A/B testing Seniority Level Not Applicable Employment Type Contract Job Function Analyst Industries Marketing Services Additional Note Referrals increase your chances of interviewing at Insight Global by 2x. #J-18808-Ljbffr
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Toronto, Canada Farber Debt Solutions Full timeA leading debt solutions provider in Toronto is seeking a highly motivated Marketing Data Analyst to join their Data & Analytics team. The role involves bridging enterprise data strategy with marketing efforts, ensuring data governance, supporting marketing performance through analytics, and collaborating with stakeholders. Candidates should have 3-5 years...
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Toronto, Canada TekStaff IT Solutions Full timeThis is an approximate 6 month contract located in Toronto/ON, Hybrid (3x in office/week, subject to change) Role Responsibilities Gather and consolidate data from multiple sources (CRM, web analytics, social media, email platforms, paid media). Segment audiences and identify trends in customer behavior to support targeted marketing strategies. Work closely...
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Marketing Data Analyst
4 weeks ago
Toronto, Canada TekStaff IT Solutions Full timeThis is an approximate 6 month contract located in Toronto/ON, Hybrid (3x in office/week, subject to change) Role Responsibilities Gather and consolidate data from multiple sources (CRM, web analytics, social media, email platforms, paid media). Segment audiences and identify trends in customer behavior to support targeted marketing strategies. Work closely...
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Toronto, Canada Insight Global Full timeBase pay range CA$28.00/hr – CA$34.00/hr Job Description Insight Global is looking for a Digital Audience Strategist to join a leading banking customer downtown Toronto. This is a hybrid role and requires 3x/week on site. The primary role is to manage the technologies and data that enable digital advertising segmentation programs leveraging MarTech tools...
