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Marketing Specialist

3 months ago

Edmonton, Canada AMA - Alberta Motor Association Full time

Unleash your creativity and drive results with the Alberta Motor Association. You understand that knowledge is power, and for you, there's nothing more fulfilling than developing breakthrough strategies and processes, along with enhancing existing ones, to deliver valuable driver education to others. You also have a wealth of experience that proves you know how to get results both in the short and long term. You find that answers live in research data, and you love uncovering those "hidden gems" and sharing them with your team. You're a consumer behaviour expert who gets excited when talking about member satisfaction, instructor engagement, segmentation, and results analysis. This role is responsible for developing, managing, and implementing strategies and tactics that increase enrollment and product awareness. Your work will directly impact Driver Education revenue and contribute to the success and growth of the programs and AMA.

WHAT MOVES YOU

  • You are detail-oriented and the type of person who rolls up their sleeves and gets the job done.
  • You thrive in a fast-paced environment, are flexible, and can roll with changing scenarios.
  • You're both a right- and left-brained thinker. Your innovative side is balanced by your quantitative analytical abilities.
  • You are fueled by your passion for teamwork and thrive on collaborating to drive impactful results.
  • You have experience and expertise in product positioning and messaging. You love figuring out what drives consumer behaviour and are in touch with digital marketing trends and best practices through more traditional means.
  • You live and breathe brands. You understand that loyalty is built through consistency.
  • You can strategize and execute integrated campaigns across a range of platforms.


WHAT YOU’LL DO

  • Report to the Marketing Team Lead.
  • Define marketing mediums and techniques to increase visibility and traffic across all lines of business.
  • Deliver personal-based messaging and collateral geared at engaging and supporting customers in all stages of their lifecycle.
  • Develop lead generation strategies to effectively incubate, qualify, and convert leads.
  • Meet with Business units and suppliers to keep current with strategies, needs, changes to products and services, market considerations and the business environment.
  • Perform detailed analysis and report results across programs, campaigns, and segments.
  • Make actionable recommendations for improvement.
  • Continually test/optimize existing campaigns to identify areas of improvement.
  • Propose new and improved inbound marketing campaign ideas.
  • Collaborate with cross-function stakeholders and business leaders to strategically align marketing campaigns to support the growth of the larger business.
  • Define key performance indicators and implement enterprise-level measurement, analytics, and reporting measures to gauge success.


WHAT YOU’VE DONE

  • You have a university degree or post-secondary diploma in a related field, such as Marketing or Communications.
  • You have a strong background in both digital as well as traditional marketing.
  • You also have a minimum of three (3) years of marketing account coordinator experience under your belt.
  • Having experience with Social, SEO, PPC, email marketing and copywriting is an asset.

WHAT YOU'LL GET

  • Work with a diverse and passionate marketing team.
  • Work for the one of the most trusted brands in Canada.
  • Competitive salary.
  • Flexible benefits.
  • Outstanding employer-paid Retirement Savings Plan.
  • Great AMA discounts.
  • Unlimited learning opportunities.
  • Paid vacation and floater day.