Performance Marketing Lead

3 weeks ago

Canada Wyndly (YC W21) Full time

Performance Marketing Lead (Canada) Wyndly (YC W21) Get AI-powered advice on this job and more exclusive features. This range is provided by Wyndly (YC W21). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $120,000.00/yr – $200,000.00/yr Role At Wyndly, we're fixing allergies for 100 million Americans by training their bodies to ignore allergy triggers. We've built a successful B2B channel, and now we're looking for someone obsessed with cracking direct-to-consumer acquisition to unlock our next phase of growth. What You’ll Actually Be Doing Own paid acquisition end-to-end: Meta, Google, TikTok – you’ll manage budgets, write copy, brief creatives, and optimize daily. Crack our positioning puzzle: Interview customers, identify why they buy, and test messaging until CAC makes sense against our LTV. Turn our organic momentum into paid growth: We get 1M+ views monthly on TikTok/YouTube, and you’ll turn that into paid insights. Build the testing machine: Launch experiments weekly across ads, landing pages, and offers. Partner with creative resources: You won’t design, but you’ll know exactly what creative to brief based on performance data. Work within our existing stack: Shopify & Klaviyo. Who You Are Performance marketer with 3‑5 years experience scaling D2C brands, ideally in health/wellness. Analytical but not paralyzed: Comfortable with CAC/LTV math, cohort analysis, and quick decision‑making from incomplete data. Writer first, media buyer second: Your copy clarity matters more than your Facebook Ads Manager expertise. Scrappy experimenter: You’ve grown something from nothing before, even if it was your failed dropshipping store. Naturally curious: You’re already wondering why our B2C works but D2C doesn’t, and you have hypotheses. Bonus points: You have allergies and personally understand why people suffer through symptoms rather than seek treatment. Why This Role Matters Every day, thousands of allergy sufferers search for relief but don’t know they can be cured. You’ll be the bridge between their suffering and our solution. This isn’t about arbitraging CAC/LTV – it’s about cracking the code on how to communicate life‑changing treatment to people who’ve given up hope. Compensation & Growth $90,000–$140,000 all‑in compensation. Over 1% equity – real ownership in the outcome you create. Getting Started If you’re excited to learn more, fill out the form on this page. If we think you might be a fit, we’ll respond within 48 hours. Please let us know if you have timing constraints. Regardless, we’ll try our best to respect your time throughout the process. Note: We know the best growth marketers don’t always have perfect resumes. If you’re obsessed with solving our problem but don’t check every box, apply anyway and tell us why you’re the one. #J-18808-Ljbffr

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