Senior Retention

4 weeks ago

Canada Dynamite Jobs Full time

Senior Retention & Lifecycle Marketing Lead Join to apply for the Senior Retention & Lifecycle Marketing Lead role at Dynamite Jobs We’re a remote organization that partners with digital commerce brands to help them scale efficiently. Our team supports several consumer brands across different categories, and we’re looking for a senior-level retention leader who can own the lifecycle strategy, guide execution, and execute our strategy. Role Overview As the Senior Retention & Lifecycle Marketing Lead, you’ll oversee customer engagement and retention strategy across our brands. You’ll be responsible for driving repeat revenue, building advanced lifecycle frameworks, and ensuring that all retention efforts align with broader business goals. This role combines leadership, strategy, and hands‑on execution. Experience working with North American brands is required. Key Responsibilities Build and optimize full-funnel lifecycle strategies (welcome, activation, repeat purchase, win‑back, etc.) Lead the planning and execution of email, SMS, and loyalty initiatives across brands Partner with brand, creative, and analytics teams to align campaigns with product launches and growth goals Analyze customer behavior and retention KPIs to identify opportunities and drive measurable improvements Oversee A/B testing and continuous optimization across all lifecycle channels Required Experience 5+ years in retention, lifecycle, or CRM marketing within e‑commerce Strong command of retention and loyalty platforms Ability to turn data (LTV, churn, CAC payback, segmentation) into actionable strategy Native‑level English with clear and effective communication—written and verbal Comfortable owning strategy while executing the work directly Experience supporting brands selling into North American markets What We Offer Fully remote work with flexible hours PTO & Holidays Opportunities for advancement and leadership growth U.S.: W2 full‑time employment with benefits International: long‑term contractor arrangement as part of our growth team Play a key role in shaping customer retention, driving repeat revenue, and influencing long‑term brand performance Work within an organization that prioritizes ownership, transparency, and high standards in everything we do Seniority level Mid‑Senior level Employment type Full‑time Industries: Human Resources Services #J-18808-Ljbffr

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