Senior Product Marketing Manager
3 weeks ago
Senior Product Marketing Manager - Inky at Kraken Kraken is a mission‑focused cryptocurrency exchange and asset manager with users in 70+ countries and support for 50+ languages. Join us to accelerate global adoption of crypto and build the future of this industry. What makes us different? Kraken values crypto conviction and a mission to empower financial freedom and inclusion. We are fully remote, with a team of pioneers developing premium products for traders, institutions, and newcomers. Proof of work As Lead Product Marketing Manager – Inky, you will drive and execute the product marketing strategy for Kraken’s Inky trading app, leading high‑impact launches, campaigns, and retention initiatives. The opportunity GTM Strategy & Execution: Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products. Campaign Leadership: Own full end‑to‑end campaign management across email, social, influencer, display, ATL. Lifecycle Marketing: Optimize the customer journey, deploying engagement strategies that maximize LTV and retention. Product Positioning & Messaging: Translate complex financial products into compelling, easy‑to‑understand value propositions. Cross‑Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership. Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption, retention/LTV improvements. Thought Leadership: Champion customer insights to inform product roadmaps and marketing initiatives. Skills You Should HODL 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, futures, options). Strong crypto expertise and passion, deep understanding of market trends, user behavior, regulatory landscape. Familiarity with building and maintaining successful influencer programs within crypto. Proven ability to drive growth strategies end‑to‑end across multiple product phases. A data‑driven marketer, leveraging insights to optimize campaigns and improve performance. Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market. Experience leading cross‑functional teams in complex, fast‑paced environments. Strong communication and stakeholder management skills, securing buy‑in at all levels. Entrepreneurial mindset, comfortable operating in a high‑growth, dynamic setting. Nice to haves Prior experience driving 0‑1 and 1‑N product marketing strategies. Equal Opportunity Kraken is an equal‑opportunity employer. We consider qualified applicants with criminal histories for employment, in compliance with the San Francisco Fair Chance Ordinance. We celebrate diversity and hire strictly based on merit. Whether or not you meet all listed requirements, we encourage you to apply if you are passionate about crypto. Stay in the know Follow us on Twitter — Learn on the Kraken Blog — Connect on LinkedIn. Candidate Privacy Notice. #J-18808-Ljbffr
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Senior Product Marketing Manager
4 weeks ago
, BC, Canada Salt Full timeSenior Product Marketing Manager We’re hiring a Senior Product Marketing Manager to lead the go-to-market strategy for a must-have platform used by Creators, Media Companies, and Music Industry players worldwide. In this role, you will architect the positioning, storytelling, and activation engines that drive adoption, user acquisition, and ARR growth. You...
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Senior Product Marketing Manager
4 weeks ago
, , Canada PlanHub Full timeOverview PlanHub is the leading pre-construction SaaS platform and marketplace helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built with tradespeople in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships. Easily post...
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Senior Product Marketing Manager
4 weeks ago
, , Canada Function Health Full timeJoin to apply for the Senior Product Marketing Manager role at Function Health. Why this role matters: We’re looking for a curious, rigorous, problem‑driven Senior Product Marketing Manager to build and own all B2B product marketing at Function. You will create the foundation of our employer‑facing PMM engine—developing clear positioning, building...
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Senior Product Marketing Manager
2 weeks ago
Canada Loadlink Technologies Full timeLocation: Mississauga, ON (Hybrid), "anchor days" on Wednesdays and ThursdaysDepartment: ProductEmployment Type: Full-Time, PermanentSalary Range: $130-150 kThe OpportunityLoadlink is building on a strong foundation within Canada's freight and logistics ecosystem and entering a new phase of growth. As Senior Product Marketing Manager, you will shape how our...
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Senior Product Marketing Manager
1 week ago
Canada Loadlink Technologies Full timeLocation: Mississauga, ON (Hybrid), “anchor days” on Wednesdays and Thursdays Department: Product Employment Type: Full-Time, Permanent Salary Range: $130-150 k The Opportunity Loadlink is building on a strong foundation within Canada’s freight and logistics ecosystem and entering a new phase of growth. As Senior Product Marketing Manager, you will...
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Senior Product Marketing Manager
7 days ago
Canada Loadlink Technologies Full timeLocation: Mississauga, ON (Hybrid), “anchor days” on Wednesdays and Thursdays Department: Product Employment Type: Full-Time, Permanent Salary Range: $130-150 k The Opportunity Loadlink is building on a strong foundation within Canada’s freight and logistics ecosystem and entering a new phase of growth. As Senior Product Marketing Manager, you will...
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Senior Product Marketing Manager
2 weeks ago
Canada Loadlink Technologies Full time €130,000 - €150,000Location: Mississauga, ON (Hybrid), "anchor days" on Wednesdays and Thursdays Department: Product Employment Type: Full-Time, Permanent Salary Range: $130-150 k The Opportunity Loadlink is building on a strong foundation within Canada's freight and logistics ecosystem and entering a new phase of growth. As Senior Product Marketing Manager, you will shape how...
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Senior Product Marketing Manager
2 weeks ago
Canada Loadlink Technologies Full time €130,000 - €150,000Location: Mississauga, ON (Hybrid), "anchor days" on Wednesdays and Thursdays Department: Product Employment Type: Full-Time, Permanent Salary Range: $130-150 k The Opportunity Loadlink is building on a strong foundation within Canada's freight and logistics ecosystem and entering a new phase of growth. As Senior Product Marketing Manager, you will shape how...
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Senior Product Marketing Manager
2 weeks ago
Canada Loadlink Technologies Full timeLocation: Mississauga, ON (Hybrid), "anchor days" on Wednesdays and Thursdays Department: Product Employment Type: Full-Time, Permanent Salary Range: $130-150 k The Opportunity Loadlink is building on a strong foundation within Canada's freight and logistics ecosystem and entering a new phase of growth. As Senior Product Marketing Manager, you will shape how...
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Senior Product Marketing Manager
2 weeks ago
Canada Loadlink Technologies Full timeLocation: Mississauga, ON (Hybrid), "anchor days" on Wednesdays and Thursdays Department: Product Employment Type: Full-Time, Permanent Salary Range: $130-150 k The Opportunity Loadlink is building on a strong foundation within Canada's freight and logistics ecosystem and entering a new phase of growth. As Senior Product Marketing Manager, you will shape how...
