Marketing Campaign Manager
2 weeks ago
Marketing Campaign Manager Join Percona as a Marketing Campaign Manager and lead integrated, data‑driven campaigns that fuel our pipeline and strengthen engagement across our audience segments. This hands‑on role is for a creative, metrics‑focused marketer who thrives on building campaigns that convert and collaborates across teams to make it all happen. What You Will Do Own the Marketing Campaign Calendar: Coordinate, plan, and maintain the global marketing campaign calendar, ensuring alignment across content, product marketing, events, community, and sales. Design, Build, and Execute Lead Gen Campaigns: Create and launch multi‑channel campaigns (email, paid, social, web, and ABM) targeting Tier 1–3 audiences to drive engagement, MQLs, and pipeline growth. Manage Our ABM Agency: Partner closely with our Account‑Based Marketing (ABM) agency to execute hyper‑personalized campaigns across 70+ strategic accounts. Track results and continually refine tactics for maximum impact. Collaborate with the BDR Team: Share real‑time campaign insights with our Business Development Reps (BDRs) to improve speed‑to‑lead response times and boost conversion metrics. Optimize and Report Campaign Performance: Monitor key metrics, identify performance gaps, and make data‑driven recommendations to improve conversion and ROI across channels. Integrate Paid and Social Activities: Support the management of paid and organic social campaigns, ensuring they’re seamlessly aligned with our broader campaign strategy. What You Have Done 4+ years of experience in B2B marketing campaign management, preferably in SaaS, tech, or open source environments. Proven ability to design, execute, and optimize integrated campaigns that deliver measurable results. Strong understanding of ABM and lead generation strategies. Experience collaborating with sales or BDR teams to drive campaign alignment and effectiveness. Hands‑on experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, 6sense, ZoomInfo). Data‑driven mindset with a passion for testing, learning, and improving. Excellent communication and project management skills—able to juggle multiple priorities while keeping teams aligned. Why Percona? At Percona, we believe an open world is a better world. Our mission is to enable everyone to innovate freely by providing the best open source database software, support, and services. We make databases and applications run better through a unique combination of expertise and open source software built with the community for you. Our technical teams are experts in MySQL, MongoDB, PostgreSQL, and MariaDB. Percona is proud to be a remote‑only and globally dispersed workforce—we have colleagues in more than 50 countries. We offer a collaborative, highly‑engaged culture where your ideas are welcome and your voice is heard. Our staff receives generous benefits, including flexible work hours, paid time off, equipment for your remote office, career development support, ongoing connectivity allowances, and the opportunity to participate in our equity incentive plan. We also support a healthy work/life balance with programs such as The Percona Adventure Team, Work‑from‑Anywhere, FlowDays, and more. Apply Today If you’re ready to own big campaigns, shape our demand generation strategy, and help tell the Percona story to the world, we’d love to meet you Connect with us and stay up to date on our latest news and developments by following us on LinkedIn and Twitter. Equal Opportunity Employer Percona is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, veteran status, or disability status. #J-18808-Ljbffr
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