Manager, Media Strategy

2 weeks ago

Toronto, Canada Loblaw Agency Full time

About the Company At Loblaw Companies Limited, we are one of Canada’s largest employers and are committed to positively impacting the lives of Canadians. Loblaw Media™, part of Loblaw Companies Ltd., delivers media solutions that improve shopping experiences for Canadians. Our internal marketing team works to extract maximum value from media strategies and advance our measurement discipline. Job Overview We are looking for a Manager, Media Strategy to partner with our Internal Brand Marketing teams and guide media initiatives across digital and traditional channels. The role drives strategy, implementation, and performance, and serves as the main point of contact for campaign strategy and execution. Responsibilities Strategic Annual & Campaign Planning: Lead annual and campaign media planning for Loblaw Media’s brand partners. Cross‑Functional Collaboration: Partner with account, data science, audience, and execution teams to translate brand objectives into integrated media strategies. Campaign Management: Oversee day‑to‑day campaign strategy, implementation, optimization, and reporting. Strategic Recommendations: Deliver timely tactical and strategic recommendations based on data and insights. Team Development: Mentor and develop Media Specialist team members. Financial & Operational Management: Manage forecasting, budget tracking, contracting, and billing issue resolution. Market & Industry Awareness: Stay updated on marketplace trends, competitors, and emerging technologies. Core Competencies Media expertise across digital and traditional platforms. Strategic planning for short‑and long‑term media plans. Analytical rigor with data‑driven decision making. Budget and resource management. Creative problem‑solving. Adaptability and versatility across strategy, planning, and execution. Organization and prioritization in fast‑paced environments. Communication and presentation skills. Collaboration and leadership. Performance‑driven mindset. What You’ll Bring 5+ years experience in account management, media strategy, or in‑platform management (CPG/retail experience an asset). Client‑service experience leading end‑to‑end account support. Hands‑on experience with 360 media channels such as Meta Business Manager, DV360, Google Ads. People leadership, guiding media specialists. Strong understanding of marketing and media products and the broader marketing ecosystem. Project management skills to handle multiple projects and meet tight deadlines. Benefits & Commitments We are committed to sustainability, social impact, and inclusive values. Our CORE values – Care, Ownership, Respect, Excellence – guide all our decision‑making. We welcome diverse perspectives and encourage applicants who do not meet every requirement to apply. We provide accommodations throughout the application and employment process to support candidates with disabilities. Legal & Additional Information Candidates who are 18 years or older are required to complete a criminal background check. Position Level: Mid‑Senior Employment Type: Full‑time Job Function: Marketing and Sales Industry: Advertising Services #J-18808-Ljbffr

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