Media Strategy Manager
6 days ago
Work location:
Home Office 1303 Yonge St
City:
Toronto
What you will do:
NOTE: This is a hybrid role, based out of the Cineplex Head Office at 1303 Yonge St, Toronto
Key Responsibilities:
- Lead the development and management of paid media strategies in collaboration with our media agency to optimize cross-channel campaigns.
- Execute in-house planning and campaign management for select lines of business not covered by the media agency. Align strategy with internal stakeholders and oversee campaign execution alongside the Media Coordinator.
- Build and nurture strong relationships with media vendors to support direct media buys and evaluate new opportunities.
- Collaborate closely with Marketing Analytics and D&T teams to leverage performance data, generate insights, and inform ongoing campaign optimizations.
- Track and report on key media KPIs to guide strategic decisions and performance outcomes.
- Maintain and monitor campaign budgets for each line of business, ensuring alignment with spend forecasts. Reconcile media invoices and resolve any discrepancies in partnership with marketing stakeholders.
- Engage in clear communication between marketing primes, the media agency, and internal groups such as Loyalty, Data Science, and D&T to ensure transparency and alignment.
- Coach and support the Media Coordinator, providing mentorship, feedback, and guidance to build capability within the team.
Qualifications:
- Post-secondary degree in Business, Marketing, Communications, Media, or a related field—or an equivalent combination of experience.
- Minimum 4-5 years of experience in media planning and digital media buying, with a strong background in performance marketing and data-informed decision-making.
- At least 1 year of people management experience, including coaching and performance development.
- Proven experience managing external vendors or partners across multiple marketing lines of business.
- Demonstrated ability to analyze paid media performance, forecast outcomes, and implement continuous optimizations.
- Strong communication skills, with the ability to present strategy and resolve issues across cross-functional teams.
- Experience using customer data and segmentation to uncover insights and tailor campaigns.
Inclusion & Diversity
Accessibility
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