Associate Media Director

4 weeks ago

Calgary, Canada McCann Canada Full time

If you are a media leader who thrives in a dynamic environment, we are looking for you You speak confidently about all things media to educate and effectively sell strategic recommendations to senior clients. You have a track record of managing complex businesses and client organizations. Because you love what you do, you are a dedicated partner and create a trusting team. And you are experienced at designing and optimizing strategies from broadcast to search, national to hyper-local.


In this role you will be responsible for the following:

  • Educate and partner with clients with a point of view on the evolving media, tech and consumer landscape
  • Create media strategies using the channel mix and approach that most effectively solve business and communications goals
  • Develop targeting strategies, including audience segmentation definition and implementation
  • Proactively investigate media opportunities and craft well supported, articulate points – of – view
  • Define and set benchmarks to allow for appropriate measurement, own the marketing performance narrative, and direct optimizations against key metrics of successes/failures
  • Manage and steward budgets as well as client and agency revenue projections and agency staffing plans
  • Contribute to the ideation sessions in conjunction with the Strategy, Creative and Digital team and relevant Specialty Business Units to generate creative & compelling media ideas
  • Coach and develop direct reports through real-time feedback while providing training opportunities and motivation


What You Need To Succeed:

  • 7+ years in integrated media planning and/or strategy experience
  • Excellent communication skills and ability to present your ideas through compelling story-telling
  • Boldness with questions and feedback – seek to go deeper and elevate the work through deepened partnerships
  • Understanding of how media channels are most effective and ability to communicate trade-offs between strategies and tactics


The Company

McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.


Notice: Online Hiring Scams

Please be aware that individuals not associated with McCann Canada and/or McCann Worldgroup have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.


McCann Canada/McCann Worldgroup will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).


If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to

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