Senior Developer Marketing Specialist

1 week ago


Toronto, Canada Okta Full time

Senior Developer Marketing Specialist (Auth0) Join Okta as a Senior Developer Marketing Specialist focused on Auth0 products. About Okta Okta is a global identity company that enables secure access to any technology, on any device or app. Its flexible, neutral products—including the Okta Platform and Auth0 Platform—provide authentication, authorization, and automation, placing identity at the core of business security and growth. Responsibilities Build the marketing strategy for Auth0 Developers, collaborating with broader Marketing, Product, and Developer‑Led Growth teams to execute initiatives that drive customer acquisition. Act as a bridge between Marketing teams and the Developer‑Led Growth (DLG) Self‑Service team to ensure the company marketing strategy maximizes DLG funnel goals. Partner on nurture campaigns, webinars, social media, and blog posts that tell the story of how Auth0 product supports startups, developers, and nonprofit organizations. Champion Developer Experience: Advocate for Auth0’s developer‑centric features internally and externally, leading product and feature launches and creating market‑validated content. Stay informed: Build deep knowledge of the identity landscape, Auth0 solutions, and developer use cases to inform strategy and execution. Create, roll out, and maintain non‑technical content such as web copy, demos, videos, workshops, tutorials, blogs, and events to connect Auth0’s capabilities to customer needs. Develop Messaging & Positioning: Craft and implement clear, concise, developer‑friendly messaging and positioning for Auth0’s solutions, translating complex technical concepts into impactful narratives. Contribute to the full lifecycle of campaigns, from ideation and development to launch and optimization, including Paid and Digital marketing. Qualifications Experience communicating directly with developers and working with organizations/platforms that serve them. Strong understanding of the unique needs of the developer persona. Proficiency in reporting funnel metrics. Outstanding written and verbal communication skills. Excellent verbal and written communication skills and ability to tell compelling stories efficiently. Experience working in a fast‑paced environment. Demonstrated ability to collaborate with teams in a fast‑moving, dynamic, and sometimes ambiguous business environment across time zones. Transparency and comfort working with open communication channels. Experience launching products, developing messaging, and product positioning. Proven ability to develop and execute Go‑to‑Market (GTM) strategies for technical products. Reports To Senior Manager, Developer Marketing Benefits & Salary (Canada) Annual base salary range: $99,000—$149,000 CAD. Equity (where applicable) and competitive bonus. Comprehensive benefits including health, dental, vision, RRSP match, healthcare spending, telemedicine, paid leave (PTO, parental leave). Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, disability, veteran status, or applicable protected status. For accommodations, please request via the accompanying form. For more information, see our Personnel and Job Candidate Privacy Notice at #J-18808-Ljbffr



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