Marketing & Events Coordinator

2 weeks ago

Calgary, Canada UFA Full time

Reporting to the Manager, Marketing, the Marketing & Events Coordinator leads the implementation of marketing and event plans, programs and priorities that support the business units and overall marketing and event plans. Working closely with the integrated marketing team to plan and coordinate cross promotional / integrated campaigns, this position will collaborate with the digital team to assure that the user experience is consistent for both online and offline marketing collateral.


Key Responsibilities/Accountabilities:

  • Responsible for the implementation and tactical planning of approved marketing plans.
  • Execute marketing campaigns ensuring a consistent user experience across all forms of media, including but not limited to print, video, digital, email, social media, radio and trade shows/events.
  • Coordinate and execute tradeshow activities and marketing events including site openings.
  • Work with the integrated marketing team, external agencies and vendors to assist in the development and execution for all marketing materials and events (i.e. advertising campaigns, flyers, product guides, promotional offers, trade shows and special events, in-store signage, web content and other brand building materials).
  • Ensure accuracy of campaign materials, including proofreading as well as QA testing for all aspects of online content.
  • Accountable for the preparation, creation and implementation of digital and social media content in collaboration with social and digital team and provide input and direction towards the integrated content calendar.
  • Responsible for regular and ad hoc status, budget reporting for marketing projects, events and campaigns.
  • Ensure consistent brand image through all marketing activities and collateral material.
  • Manage multiple campaigns and events, including work back schedules, quotes, and budgets within defined approval process to ensure on time on budget execution.
  • Establish KPI metrics and support the development of campaign reporting to measure and identify key learnings and build on overall campaign and event successes.
  • Responsible to research and track emerging market developments, consumer trends, customer insights, competitive activities and other marketing opportunities to increase sales.


Qualifications required for the position:

  • Post-secondary degree/diploma in marketing, communications or related field.
  • 3+ years of marketing experience in consumer/retail promotions and trade show and event planning. Agriculture or Petroleum will be considered an asset.
  • Outgoing, personable, self-motivated team player who thrives with engaging with members and customer at trade shows and events.
  • Event coordination experience.
  • Strong understanding of digital marketing, including email, SEM and other digital strategies.
  • Demonstrated business communication, client/stakeholder management and strong writing skills.
  • Exceptional attention to detail to ensure flyer & campaign assets are organized and complete, and to ensure accuracy in reporting.
  • Effective project management skills and the ability to handle multiple priorities under tight deadlines.
  • The ability to build and maintain strong relations with both internal and external customers.
  • Occasional travel to UFA locations and events will be required.

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