Senior Manager, CRM

Senior Manager, CRM & Salesforce, Bell Media At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences. We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play. Join us. You belong at Bell. Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment. At Bell Media, you’ll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers. Summary Responsible for leading CRM strategy and Salesforce platform optimization to drive audience engagement, subscription growth, and revenue. This role ensures seamless integration of CRM tools with marketing, sales, and customer service functions. Key Responsibilities Develop and execute CRM strategy aligned with business objectives. Oversee Salesforce implementation, customization, and maintenance. Collaborate with marketing and sales teams to design automated workflows and campaigns. Monitor data integrity, compliance, and reporting accuracy. Lead a team of CRM specialists and manage vendor relationships. Critical Qualifications Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 8+ years of CRM experience, with at least 5 years in Salesforce leadership roles. Strong knowledge of data analytics and customer segmentation. Experience in media or subscription-based businesses is an asset. Preferred Qualifications Salesforce certifications (Administrator, Advanced Administrator, or Marketing Cloud). Proven ability to manage cross-functional projects and stakeholders. Excellent communication and leadership skills. Adequate knowledge of French is required for positions in Quebec. Additional Information For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs. Please apply directly online to be considered for this role. Applications through email will not be accepted. We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support your well‑being. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners. At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong. Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us. Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information. #J-18808-Ljbffr