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CRM Manager

2 weeks ago

Toronto, Canada Mundipharma Full time

Job Title: CMR Manager

Location: Toronto

Job type: Permanent

Role summary

Reporting to the Senior Director, Marketing & Commercial Operations, the CRM Manager will be the primary person responsible for management of the CRM system (Veeva), while also working closely with other members of the Commercial Operations Team (Salesforce Effectiveness (SFE) Manager and Business Analyst) to assess and optimize field force performance and overall commercial effectiveness. Data analysis, dashboard creation and other analytical tasks that support strategic decisions are critical aspects of this role.

Key responsibilities

CRM Management:

- Primary person responsible for management of the CRM (Veeva) system.
- Works in close collaboration with the Field Force, Sales Management, Marketing, Medical, Compliance and others on tasks such as: report generation, call entry management, even management, DCRs, etc.
- Manages and optimizes the Consent Capture process
- Works in close collaboration with global colleagues to share best practices

SFE Partnership / Support:

- Works in partnership with the Salesforce Effectiveness (SFE) Manager to continuously assess and optimize performance of the field force
- Specific tasks may include: data analysis and visualization utilizing platforms such as Power Bi - example: call reach and frequency, performance vs. quota, etc.
- Works in partnership with the SFE Manager and Sales Leadership to develop Sales Incentive programs, monitor progress, builds tools to calculate payouts
Ensures field force structure optimization, builds target lists and manages the process related to Cycle planning

Commercial Cross-functional Partnership:

- Works in partnership with the broader commercial Team (Sales, Marketing, Training, etc.) to contribute towards the success of our promoted assets.
- Actively participates in the Foquest Customer Engagement Team, as required, to support decision making, creation of strategy and monitoring of execution
- Partners with the Data Analyst to analyze data, derive key insights and propose actions
- Participates in training of field representatives (e.g. on Veeva, territory analysis, etc.)
- Partners with Sales Leadership on development of Field Business Plan
- In partnership with Marketing, works on primary and secondary market research projects

What you’ll bring
- Bachelor’s degree in Business and/or Science
- 5+ years’ experience in marketing and/or pharmaceutical sales, CRM/data analyst role
- Experience in CRM management, preferably Veeva
- Experience with new product launches would be beneficial

What we offer in return
- Opportunities for learning & development
- Collaborative, inclusive work environment
- Group Benefits
- Employee Assistance Program - Lifeworks
- Pension and Group RRSP
- Fitness Reimbursement
- Workperks Employee Discount Program
- Aspire Recognition Platform
- Fleet Car Taxable Benefit

Diversity and inclusion

Building an inclusive environment where people can thrive, grow and achieve their full potential is a priority. We believe this isn’t just the right thing, but also the smart thing to do, as we focus on making a positive difference for our customers and their patients.

About Elvium

We are a pharmaceutical company passionately committed to improving the health and quality of life of Canadians through innovative medicines in specific therapeutic disease areas of need and importance. We are driven to be leaders in the innovative life science space, offering treatment solutions to fill unmet medical needs for ocustomers. Elvium Life Sciences focuses in the areas of CNS (ADHD), cancer supportive care and ophthalmic conditions. We strive to deliver the highest level of innovation to the forefront, while keeping the health and safety of our customers a top priority. Elvium Life Sciences is a member of the Mundipharma network of independent associated companies.

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