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Demand Growth Specialist
4 weeks ago
Company Overview:
Join WinMagic to become a trusted partner in cybersecurity, help defeat cyberattacks, and simplify online authentication. With significant growth opportunities in business development and sales, we are poised for expansion. Play a pivotal role in shaping the future of emerging technologies and building a cyber-safe world.
WinMagic has revolutionized disk encryption and expanded into passwordless authentication, offering a secure, hassle-free solution with no user action required. MagicEndpoint meets Zero Trust requirements by verifying both user and device for all applications and transactions. Our advanced biometric and multi-factor authentication, combined with state-of-the-art encryption, ensures seamless and secure access for individuals and organizations.
Job Summary:
The Demand Growth Specialist is a hands-on executor responsible for driving demand generation, campaign execution, and tactical marketing initiatives to support sales growth. This role requires a detail-oriented professional who can implement multi-channel marketing strategies from webinar creation and execution to email marketing to partner co-ordinated lead generation campaigns. Success in this role is measured by lead generation, marketing ROI, and the ability to rapidly adapt to evolving market needs.
Key Job Responsibilities:
Demand Generation & Campaign Execution – Develop and execute marketing campaigns that drive lead generation, pipeline growth, and brand awareness.Content & Messaging Alignment – Ensure marketing materials, messaging, and campaigns align with WinMagic’s brand positioning and sales objectives.Sales Enablement & Collaboration – Support the sales team by providing marketing assets, competitive insights, battlecards, demand-generation initiatives, and other sales enablement initiatives that drive revenue.Digital Marketing & Performance Optimization – Leverage digital channels (YouTube, LinkedIn, Gartner Digital Markets, Gartner Peer Insights) to enhance visibility, engagement, and conversion rates while continuously measuring performance metrics.Job Requirements:
Education:
Post-secondary degree in Marketing or a related field is mandatory
Experience:
Proven B2B Marketing Experience – Minimum of 5 years in a marketing role, preferably in cybersecurity, SaaS, or enterprise software, with a track record of executing successful demand generation and digital marketing campaigns.Hands-On Campaign Execution – Demonstrated ability to develop and execute multi-channel marketing initiatives, including email, content, webinars, field marketing, and channel marketing.Content and Messaging Proficiency – Experience in crafting compelling marketing messaging, collateral, and campaigns that effectively communicate product value and differentiation.Strong Analytical and Performance-Driven Mindset – Experience in tracking, measuring, and optimizing marketing performance using analytics tools (e.g., Microsoft Dynamics 365 Marketing CRM, SEMrush, Google Analytics – GA4, Google Search Console).
Key Personality Traits for Success:
Results-Driven & Goal-Oriented – Focused on achieving measurable marketing outcomes, with a strong sense of accountability for lead generation and pipeline impact.Proactive & Self-Starter – Takes initiative to identify opportunities, solve problems, and execute marketing programs without constant oversight.Detail-Oriented & Organized – Manages multiple projects, deadlines, and priorities effectively while maintaining high-quality execution.
Essential Communication Skills for Success:
Clear and Concise Messaging – Ability to craft compelling marketing content, campaign messaging, and sales enablement materials that resonate with target audiences.Persuasive Storytelling – Capability to translate technical concepts into engaging narratives that drive customer interest and brand differentiation.Active Listening & Adaptability – Open to feedback from stakeholders, able to refine marketing strategies based on insights from sales, customers, and data analytics.
Essential Industry Knowledge for Success
B2B SaaS & Enterprise Software Marketing – Familiarity with the unique buying cycles, sales motions, and marketing strategies required to drive demand and adoption in enterprise IT environments.Cybersecurity & Identity Access Management (IAM): Nice to have - Understanding of key security concepts like Zero Trust, passwordless authentication, encryption, endpoint security, and MFA to effectively position WinMagic’s solutions.Competitive Landscape & Industry Trends: Nice to have – Awareness of cybersecurity market trends, emerging threats, compliance regulations (e.g., NIST, M22-09, GDPR), and competitors to craft differentiated messaging.
The annual salary range for candidates varies based on skills, qualifications, and experience. Additionally, WinMagic offers equity (where applicable), bonuses, and comprehensive benefits, including health, dental, and vision insurance, prescription drug benefits, and various paid leaves (including PTO) as per our policies. To learn more about our Total Rewards program, visit: WinMagic Careers Page .
Join WinMagic:
At WinMagic, we foster a dynamic work environment that empowers employees with the best tools, technology, and benefits to maximize productivity. We accommodate diverse work styles and provide flexibility and mobility options to enable all employees to thrive creatively and professionally, irrespective of their location. Discover your place at WinMagic today
WinMagic is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace. We will consider qualified applicants from all backgrounds regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, or any other protected status. If you require accommodation in the recruitment and selection process, please contact Human Resources at
No recruitment agency phone calls/emails/submissions please.
WinMagic adheres to applicable data privacy and security laws and regulations. For more details, refer to our Privacy Policy at: WinMagic Privacy Policy .
