Business Analyst

Business Analyst at Sun Life Join to apply for the Business Analyst role at Sun Life You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues—experts in their fields—who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world. Job Description Bring us your passion for agile marketing, analytics, and segmentation, and we’ll put you to work on exciting initiatives that answer the challenge: "How can we better engage and nudge our clients in taking action to reach their financial and wellness goals?" Working with a dedicated team of energetic, forward‑thinking innovators, you’ll stretch your imagination and sharpen your skills on the leading‑edge projects that are keeping Sun Life Financial ahead of the curve. What will you do? Support marketing campaign design and manage approvals through analyzing and developing business, IT, and data requirements, and delivery in channels such as email, web, mobile, call centre etc. Discover and analyze the business, data and IT capability needs to support new marketing campaigns. Translate business and marketing communication needs (messaging, call to action, eligibilities) into requirements. Liaise and coordinate with other business groups including data and analytics, project management, operations, and IT to move requirements towards execution. Provide process support to the marketing agile team. Execute the testing and validation of marketing campaigns. Provide escalation support to troubleshoot issues, identify root causes and implement effective resolutions. What do you need to succeed? Attention to detail. Proactive communication and partner collaboration. Adaptable: maintains effectiveness while managing competing demands, dealing with frequent change, delays or unexpected events. Natural sense of urgency and drive to reach goals with high efficiency. Ability to translate complex business needs into a technical requirements. Innovative; looks for new and sometimes unconventional approaches. Advanced Microsoft Excel skills. Familiar with the creation and execution of test cases (regression, etc.). Leadership skills with proven ability to go above and beyond. Experience with digital marketing in a direct marketing capacity. Experience with digital deployment tools such as SAS and Adobe Campaign preferred. 3 years of experience as a Business Analyst, with proven ability to match business requirements to marketing strategy. Degree in Marketing or Communications. What's in it for you? Being part of our journey in developing the next greatest digital experience. An environment of continuous learning and improvement. Being part of an organization that offers the best experience by doing what is right and caring for our Clients. Salary Range: 60,000 – 97,000. Job Category: Business Analysis – Systems.Posting End Date: 18/01/2026. Seniority level Not Applicable Employment type Full‑time Job function Research, Analyst, and Information Technology Industries: Financial Services and Insurance Diversity and inclusion are at the core of our values at Sun Life. We welcome applications from qualified individuals from all backgrounds. Persons with disabilities who need accommodation in the application process may e‑mail a request to We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs. We may use artificial intelligence to support candidate sourcing, screening, interview scheduling. We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted. #J-18808-Ljbffr