Business Development Representative
6 hours ago
About Basetwo Basetwo is a fast-growing Toronto-based AI startup transforming pharmaceutical manufacturing. Our platform helps enterprise pharma companies accelerate innovation, optimize operations, and make manufacturing smarter and more resilient. We’re backed by top-tier investors from Boston, New York, and the Bay Area and are building a world-class team to scale our impact globally. Role Overview We’re rethinking the traditional BDR role into a Go-to-Market Analyst position — a critical player in our sales engine. This is a research-heavy, strategy-focused role that enables our Account Executives to target the right prospects, craft personalized outreach, and execute high-impact campaigns. You will be the intelligence behind our go-to-market efforts. What You’ll Do 1. Targeted List Creation Build precise lead lists of target contacts in prioritized accounts and territories. Conduct market research to identify: Accounts with R&D or manufacturing hubs in target territories Products produced and manufacturing locations Maintain high-quality lists (5–20 leads per account/site, ~50–200 entries per territory) 2. Account Briefs Prepare detailed briefs per target account/site summarizing: Company overview, revenue, headcount, and HQ location Key products and R&D/manufacturing sites Relevant digital initiatives, press releases, or news Alignment to Basetwo’s solutions and customer use cases 3. Territory Briefs Create region-specific briefs highlighting: Key accounts, regional HQs, and manufacturing sites Market opportunities for AE planning and prospecting 4. Tactical Campaign Support Support sales events, including: Conferences: research attendees, speakers, and exhibitors; schedule meetings; coordinate outreach Webinars: build invitee lists, send invitations, manage follow-ups Sales Travel & Site Visits: provide logistical and intelligence support to optimize targeting What Success Looks Like High-quality, actionable leads and briefs that enable AEs to prioritize and close opportunities Well-researched, targeted outreach that drives engagement with top-tier pharma accounts Proactive, thoughtful use of research tools (including AI like GPT) to solve complex go-to-market questions Requirements 1–3 years in sales research, market intelligence, or related analytical roles Experience building B2B lead lists and account briefs (pharma experience a strong plus) Strong research and analytical skills; comfortable learning about unfamiliar market Excellent written and verbal communication Highly organized and detail-oriented Why Basetwo Join a mission-driven startup transforming pharmaceutical manufacturing Work closely with founders and enterprise clients Gain exposure to strategy, sales intelligence, and AI-driven workflows Competitive compensation and growth opportunities in a fast-paced environment #J-18808-Ljbffr
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