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Customer Segments Manager
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Customer Segments Manager
4 hours ago
OVERVIEW Our client, a leading banking institution based in Toronto, is seeking a Customer Segments Manager. Reporting to the Senior Manager, the Customer Segments Manager is responsible for leading the development and execution of initiatives that accelerate growth within the Newcomers to Canada segment. The role involves defining customer‑centric strategies, analyzing market and customer data, and managing end‑to‑end execution of programs, sponsorships, and events. The objective is to attract, retain, and deepen relationships with target customers, thereby enhancing bank's value proposition and competitive positioning. RESPONSIBILITIES Develop compelling value propositions tailored to the Newcomers to Canada segment, considering customer needs, competitive landscape, and profitability. Continuously evaluate and report on competitor group banking programs to understand market positioning, pricing, and strengths/weaknesses. Identify and cultivate strategic partnerships to grow the segment portfolio and support customer needs with relevant value adds. Collaborate with Marketing, Customer Analytics, Customer Care, and Sales teams to analyze data and identify key drivers for acquisition, product adoption, retention, and cross‑sell opportunities. Lead the execution of growth initiatives within the segment, including key sponsorships and events, partnering effectively with cross‑functional teams and external organizers. Translate analytics into actionable insights and customer strategies. Monitor performance metrics, forecast results, and prioritize resources accordingly. Develop content for communication campaigns and collaborate with creative teams to produce marketing assets that nurture customer relationships. Drive ongoing innovation to evolve segment programs and initiatives. Articulate program strategies and communicate results to key stakeholders. QUALIFICATIONS 5-7 years of experience in Strategy, Consulting, and/or Product Management roles within banking or customer‑focused industries. Banking industry experience is an asset. Proven experience in developing and executing customer segmentation strategies and value propositions, involving cross‑organizational coordination and project management. Proficiency in customer intelligence, market research, and segment analysis. Strong quantitative skills to analyze issues, develop strategies, and implement tactics. Demonstrated ability to influence and lead diverse cross‑functional teams; an effective change agent. Master’s Degree (MBA preferred). Nice to have's: Excellent relationship development and management skills. Ability to prioritize and manage multiple projects simultaneously. Collaborative, team‑oriented, and adaptable attitude. Results‑driven, motivated, and committed to excellence. Advanced skills in PowerPoint and Excel. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non‑merit factor. We are committed to creating a diverse and inclusive environment for all employees. #J-18808-Ljbffr
