Group Business Director

Overview The Group Business Director will spearhead AutoTrader.ca’s efforts and transformation of our Media business by driving the strategy with OEMs and Agencies that will allow National Advertisers to take advantage of AutoTrader new product suites. They will advocate for AutoTrader.ca, highlighting Automotive Consumer insight and the expertise establishing a strong Media strategy. The successful candidate will work with OEMs and Agency partners to position the value of our various Media/Advertising Products and help AutoTrader.ca become a trusted partner across multiple facets of their marketing function. Key Areas of Responsibility Strategic Relationships (25%): Build and maintain strategic relationships at senior marketing level – VP & C-Suite, within major auto OEMs & Agencies; understand nationwide marketing objectives across all major vehicle ranges and programs to help inform the wider business of revenue opportunities and product enhancements. Media planning and Content Marketing (25%): Leverage TRADER expertise in the creation of highly engaging, vertical content and unique understanding of the auto-intender to commercialize white labeled editorial opportunities; employ consultative selling techniques to educate and inform clients as to the wider benefits of their own Media initiative, content provision to their audiences in both the sales cycle and ownership phase to create brand loyalty and increased lifetime value. Analytics & Insights (25%): Using TRADER marketplace data, create a SaaS based revenue stream which engages OEMs directly; through consultative selling, seek to understand the needs of the OEM in terms of market insight, sales insight and the digitization of customer records; construct intelligent cases as to how TRADER’s understanding of both supply and demand elements and their respective interactions can be used to support multiple functions within the OEM and help realize their ambitions in a truly unique way; work closely with the Senior Director Sales and all other sales and marketing professionals at Trader Corporation to establish and build a strong national accounts strategy, sales pipeline and stream of business; build relationships and partnerships to achieve targets and the broader objectives/strategic imperatives of the organization. Demonstrate a strong understanding of on-line media sales and maintain and grow assigned revenue responsibilities along with other monthly and quarterly KPI's. Job Requirements Bachelor’s Degree or higher in a relatable field 8+ years’ experience with a "best-in-class" organization in high performance sales or marketing in industries such as Automotive, Data/Analytics or Advertising Deep understanding of the media landscape including data, insight and content marketing The ideal candidate will have experience with Canadian OEMs and a successful track record of building robust partnerships through networking and consultative solution selling Experience leading complex contract negotiations and long sales cycle Proven Track record at selling enterprise level product Expert Level Knowledge of Digital Marketing - familiar with industry trends and advances Excellent communication (verbal and written), presentation and negotiations skills Strong interpersonal skills: ability to collaborate and engage cross-functional teams to deliver project requirements High resilience, comfortable adjusting approach in face of resistance or conflict Seniority level Mid-Senior level Employment type Full-time Job function Advertising and Marketing Industries Online Audio and Video Media #J-18808-Ljbffr