Consultant, Business Insights

Consultant, Business Insights (12 month contract) Apply for the Consultant, Business Insights (12 month contract) role at McDonald’s . We have a contract position available in the Toronto office for a Business Insights Consultant. In this position, the candidate will provide objective, fact‑based consulting to our Leadership Team. The successful candidate will work closely with the Digital Marketing and Technology departments, collaboratively providing recommendations on business optimisation and digital value evolution. The candidate is also responsible for building reporting solutions to help regional and field teams understand what drives our business’s current performance and inform strategy for future performance. This position is an excellent match for someone with strong analytical skills and communication/presentation aptitude. Our Business Insights team is dedicated to uncovering and articulating meaningful insights that inspire great advertising, great food, and award‑winning promotional programs. We strive to improve the guest experience with the goal of redefining McDonald’s brand perception. Sometimes we adapt methodology from our global markets, but often we design our own solutions. We are on a journey to become one of the strongest, most dynamic business insights teams in Canada and the McDonald’s system. Who You Are You are an objective and fact‑based individual, with keen attention to detail. You are analytical by nature and can build strong relationships and work collaboratively in a team environment to support internal and external parties. You work effectively in a fast‑paced, agile, and sometimes high‑pressure environment. If you like to explore, invent, and inspire – we need someone who wants to find and develop better, sharper, more innovative ways to solve business problems. Opportunity As a Business Insights Consultant, you will provide objective, fact‑based consulting to the Leadership Team, collaborate with Digital Marketing and Technology to offer recommendations on business optimisation and digital value evolution, build reporting solutions for regional and field teams, and help us achieve our goal of redefining McDonald’s brand perception. Duties Business Updates Partnering with digital marketing team to qualify and enhance offer strategies and tactics, outputting business cases for campaign execution. Model impact on projections that feed into larger overall McDonald’s phase planning. Provide regular updates and analysis on digital platform performance, including customer trends, sales/financial impacts and growth of platform. Support quantifying marketing program performance including program sales/financial impacts and customer behaviour changes. Collaborate with larger team to consolidate inputs to feed into monthly results. Reporting Collaborating with partner company’s business insights and technology teams to understand data feed and available metrics. Execute regular digital performance reporting and data feeds. Collaborate with various stakeholders to gather requirements to understand the needs of the business. Design, develop, and test new reporting solutions or enhancements to existing reports. Create and launch new reports that provide insights into key performance indicators. Set up automated workflows to minimize manual reporting requests. Qualifications Five to seven years’ experience in a data analytics position in marketing, business, or research. Undergraduate degree with a business or data analytics focus; an MBA, Data Science degree, or recognized accounting designation (CA, CMA, CGA) or related master’s degree would be an asset. Advanced skills in financial analysis, data analysis and reporting. Experience in digital platform management and strategy. Experienced and capable in working in fast‑paced, agile, and sometimes high‑pressure environments. Strong communication and presentation delivery skills and drive for success. Strong customer focus, with experience in consumer research and/or a history of partnering with Consumer Insights departments to infuse consumer perspective. MS Office proficiency (specifically Excel, PowerPoint) is essential. Knowledge of SQL, Python, Tableau, Alteryx; working knowledge on modeling techniques is an asset. Dedicated self‑starter who can work independently to provide timely support for weekly, monthly, quarterly and ad‑hoc reporting. Salary Range The expected salary range for this role is $76,799 - $102,398 per year. The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience and other job‑related factors. Additional Information McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long‑standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request. Referrals increase your chances of interviewing at McDonald’s by 2x. #J-18808-Ljbffr