Senior Director of Marketing, Consulting Business

Senior Director of Marketing, Consulting Business Join to apply for the Senior Director of Marketing, Consulting Business role at Reach3 Insights. We’re looking for a strategic and hands‑on marketing leader to drive the brand and thought‑leadership strategy for Reach3 Insights and Angus Reid Group — two businesses shaping the future of modern market research and consulting. As the Senior Director of Marketing, you’ll be responsible for developing and executing high‑impact marketing programs that elevate both brands’ visibility, showcase our thought leadership, and strengthen credibility with key audiences across industries. This highly collaborative role requires working closely with senior stakeholders across consulting, sales, and delivery teams. You’ll balance strategic vision with strong execution skills, leading freelance and contractor resources to produce world‑class marketing outputs—from research‑led content and case studies to social storytelling and digital presence. If you’re a seasoned marketer from the consulting or professional services space, skilled at creating compelling narratives, and thrive in an environment that values excellence and ownership — this is your opportunity. Who are we? Rival Group, comprised of Rival Technologies, Reach3 Insights and Angus Reid Group, is an award‑winning global insights firm on a mission to transform the insights industry through the power of AI‑accelerated, mobile messaging‑based conversational insights. Rival Technologies is solving a massive problem by building the world’s first enterprise‑grade conversational insights platform. We engage with consumers & business audiences via organic mobile messaging to capture rich, in‑the‑moment qualitative & quantitative insights at scale. Reach3 is a full‑service research consultancy that develops scalable, conversational insight solutions for today's modern, agile enterprise. Featuring immersive, in‑the‑moment research designs, intelligent data sciences and dynamic digital storytelling, our approach delivers deep experiential insights that inspire action. Angus Reid Group (ARG) is a full‑service market research and data services powerhouse. For decades they’ve been at the forefront of innovation in the insights industry—helping organizations make better, faster, and smarter business decisions. We own and operate proprietary research panels across North America and conduct studies globally, delivering actionable insights and trusted analysis. Here is a link to a demo video that shows us in action. But, why us for your next career move? When you join Reach3, you’ll help pioneer a new way of capturing & distributing insights, working directly with senior consultants and industry leaders who are passionate about the power of our approaches to drive business success across a variety of industries and global brands. We pride ourselves on a culture built on trust and hard work (while still having a good time), leadership that invests in you, your development and career growth, and a lineup of top‑notch Fortune 100 clients. A few more reasons why you should choose Reach3: Hybrid workplace with hub offices in Toronto, Vancouver and Chicago. Preference for applicants based in Canada, especially Vancouver and Toronto. Home Office Stipend, Monthly Internet and Cellphone Stipend to keep you comfortable, connected and well equipped. Fair pay practices and closing the gender salary gap. Salary range: $150,000 to $180,000 CAD, with upper portion for tenured employees (based on skillset, experience, internal equity). Profit Sharing Plan. RRSP plan with employer match. 100% employer‑paid benefits plan including health, dental, paramedical and mental health services. Generous vacation, sick, personal and mental health days. As a Senior Director of Marketing, Consulting Business at Reach3, you will: Strategy & Leadership Define and execute the marketing strategy for Reach3 Insights and Angus Reid Group, aligned with each brand’s growth priorities and market positioning. Build and maintain brand equity through consistent, high‑quality thought leadership and storytelling. Partner with senior business leaders and consultants to identify marketing opportunities and amplify insights‑led content. Manage external agencies, freelancers and contractors to deliver key priorities efficiently and at high standard. Collaborate closely with the central marketing team to ensure brand alignment and leverage shared resources. Content & Thought Leadership Lead creation of content that reinforces brand authority — blogs, ebooks, articles, social posts and customer case studies. Translate proprietary research and consulting expertise into clear, marketable insights and storylines that differentiate the brands. Co‑develop thought leadership assets with subject matter experts reflecting each business’s perspective on evolving market trends. Maintain editorial excellence and brand consistency across all channels. Digital Presence & Campaign Execution Oversee the brands’ digital presence (website, SEO, social media) ensuring consistent messaging and strong engagement. Develop and execute email marketing and nurture campaigns designed to drive awareness, influence and credibility—not volume‑based lead generation. Use analytics to measure reach and impact of campaigns, optimizing for visibility and influence within target audiences. Stakeholder Management Act as central marketing partner for senior consulting leaders across multiple business units, managing diverse needs, priorities and expectations. Coordinate messaging and content development across stakeholders to maintain clarity and alignment. Build strong internal relationships that foster collaboration and ensure marketing is tightly connected to business strategy and client delivery. This may be the right opportunity for you if you have: 10+ years of progressive experience in marketing within consulting, professional services or market research organizations. Proven track record building brand authority and thought leadership programs that elevate market presence and influence. Exceptional stakeholder management and communication skills, able to navigate complex organizations and competing priorities. Strong writing and storytelling ability; capable of shaping insights and intellectual capital into compelling narratives. Experience managing agencies, freelancers and contractors to deliver quality work on time and on budget. Hands‑on experience with content marketing, SEO and email marketing best practices. Experience in the market research or consumer insights industry is highly desirable. Strategic mindset with a bias for action—comfortable moving between big‑picture strategy and detailed execution. Apply Now If you think you’re a good fit, please connect with us ASAP with your resume. You must be eligible to work in Canada to be considered for this role. At Reach3, we value the unique qualities and experiences that each candidate brings to the table. We believe in a personal approach to hiring and take the time to thoroughly review each resume ourselves. Rest assured, we do not use AI or automated systems to review or filter resumes. Every application is carefully reviewed by our hiring team to ensure a fair and personalized evaluation process. We are committed to creating a more equitable, inclusive and diverse company and strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations and life experiences to apply. Reach3 welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. If you need to reschedule an interview, please communicate without worrying about losing the opportunity. No recruiters and no phone calls, please We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Reach3 Insights Inc. provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status or any other characteristic protected by applicable law. #J-18808-Ljbffr