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Digital Donor Acquisition Specialist

2 months ago

Vancouver, British Columbia, Canada Velox Marketing Full time

About Velox Marketing

Velox Marketing is a leading marketing firm dedicated to advancing the mission of our supported charities and organizations through innovative online strategies.

Job Summary

We are seeking a highly skilled Online Fundraising Specialist to spearhead our efforts in expanding our donor network through targeted online lead generation campaigns.

Key Responsibilities

  • Develop and implement data-driven online lead generation campaigns to acquire donors for our supported charities and organizations.
  • Utilize cutting-edge digital platforms, software, and apps to identify and engage potential donors effectively.
  • Craft compelling content and messages tailored to diverse donor segments to drive engagement and conversions.
  • Conduct A/B testing, analyze data insights, and continuously optimize campaigns to enhance donor acquisition and maximize ROI.
  • Collaborate closely with marketing and fundraising teams to align strategies and achieve fundraising objectives.
  • Monitor campaign performance metrics, generate actionable insights, and provide strategic recommendations for ongoing improvement.

Requirements

  • Proven track record in online lead generation, specifically in acquiring online donors.
  • In-depth knowledge of digital marketing principles, including SEO, PPC, social media strategies, and email marketing.
  • Proficiency in utilizing software and apps relevant to donor acquisition and engagement.
  • Strong analytical skills with the ability to interpret data to drive informed decision-making.
  • Exceptional communication skills, both written and verbal, with the ability to create impactful messaging.
  • Self-motivated team player capable of thriving in a dynamic, fast-paced environment.
  • Passion for nonprofit fundraising.