Partnerships Marketing Manager

4 weeks ago

Toronto, Canada Designer Brands Full time

Contract Term: 12 Months

Location: This is a remote position. However, the incumbent should reside within reasonable commuting distance to our Head Office to attend monthly meetings. (44 Kodiak Cres, Toronto, ON)


Position Overview:

The Partner Marketing Manager leads all aspects of any partner marketing program activations with the goal to drive performance for DBI and the respective (vendor) partner. To achieve this goal, this role works closely with DBI’s vendor and partner community, and Merchandising leadership to confirm overall partner strategy, program elements, brand/product strategies and messaging that align with The Shoe Co. and DSW business objectives and merchandising strategy. The role liaises closely with the extended Marketing team (e.g. graphic design and performance marketing) as well as cross functional team members, including but not limited to merchandising, operations, and ecommerce to ensure program elements come to life effectively across all channels to grow brand business sales.


In addition to working closely with the merchant partners on the key program elements and the partner marketing calendar for the year, the Partner Marketing Manager leads the day-to-day activities to successfully launch each partner brand activation. As part of the program delivery, this role collaborates with performance marketing to provide in-depth partner brand program analysis to optimize the activation.


Responsibilities include:


Planning and Calendar Management of Partner Brand Engagements

  • Leads overall partner program planning process
  • Collaborates on annual calendar/roadmap for co-op partnership opportunities working with merchant leadership
  • Manages partner relationships from program inception to delivery and post mortem
  • Manages the partner marketing calendar on an ongoing basis holding internal stakeholders and external partners accountable
  • Integrates co-op/partner brand activations into the overall seasonal marketing & loyalty calendar and monthly cadence
  • Plans, coordinates, and manages monthly and weekly co-op marketing activations/ activities


Delivery and Assessment of Partner Brand Engagements

  • Leads the development and execution of all co-op program elements ensuring alignment on product focus & vendor assets, briefing the design teams, obtaining vendor approvals, and executing all assets collaborating with cross functional stakeholders
  • Manages vendor discussions on partner brand marketing program (in coordination with merchant partners) starting with the kick-off meeting, ongoing weekly calls and post mortem reviews with key internal stakeholders
  • Develops, updates, and shares associated vendor DBI presentations including partner program documents, brand specific creative asset reviews, and feeds into program analysis reports.
  • Liaises with loyalty team to ensure smooth execution of any partner brand loyalty overlays


Requirements:

  • 5+ years’ marketing experience preferably in retail or packaged goods
  • 3+ years in partner/co-op marketing and or related field including merchandising, marketing at a partner brand
  • A degree in marketing & brand management (or similar)
  • Proficiency in digital marketing
  • Experience in managing external vendor partnerships and internal cross-functional team members
  • Passion, self-starter, quick learner, self-initiative, and proactivity, “roll-up your sleeves” mindset
  • Team leadership and orientation, personable and presentable
  • Strong administration, project management, time management, and organizational skills
  • Great communication and presentation skills
  • High computer proficiency with Microsoft Office including PowerPoint and Excel


Why Choose Us:

  • Flexible work schedules
  • Full Remote Work Options
  • Flexible Fridays
  • Daily Wellness Hour & Virtual Yoga Classes
  • Remarkable Training & Development Programs & Learning Tracks
  • Engage in Diversity- Join a Global Business Resource Groups or our DBC DE&I Council
  • Exciting Virtual Head Office Events
  • Amazing shoe discount


STEP INTO A CAREER YOU’LL LOVE

At Designer Brands Canada, we encourage you to be yourself and respect others for who they are. Our diversity makes us strong and creates an inclusive and welcoming environment where everyone’s self-expression is highly valued. We know that fostering diversity and inclusion brings out your full potential and creates an engaging environment for everyone. We believe that you, in all your uniqueness, belong at Designer Brands (Canada). We welcome all applicants. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please advise our Human Resources team if you require an accommodation at any time during the recruitment process.


To view all open positions visit our Career Page at

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