Sr Performance Marketing Manager role

3 weeks ago


North York, Canada Futuretek Full time

Performance Marketing Manager (Mobile User Acquisition)Were looking for a Performance Marketing Manager (User Acquisition) with deepexpertise in Meta Ads, Snapchat, TikTok, and StackAdapt a hands-on optimizer whothrives on testing, data-driven scaling, and creative collaboration.Key ResponsibilitiesPlan, launch, and optimize paid user acquisition campaigns across Meta, TikTok,Snapchat, and StackAdapt, focused on driving high-quality mobile installs andfirst-time deposits.Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, anduser lifetime value.Leverage AppsFlyer for event mapping, attribution, and cohort analysis.Lead creative strategy and testing collaborate with the art team to producehigh-performing static and video assets based on data insights.Execute a structured A/B testing framework to identify winning audiences,placements, and creatives.Continuously optimize campaigns for cost e iciency, engagement, and revenue adjusting bidding, segmentation, and creative rotation in real time.Build and refine tracking and reporting frameworks for visibility across allacquisition funnels.Monitor platform changes (SKAN, privacy updates, attribution models) andproactively adapt strategies.Integrate and align brand awareness and performance campaigns to maximizecross-channel e iciency.Explore new growth opportunities through programmatic, influencer, and emergingad networks.Requirements4+ years of hands-on experience in performance marketing / user acquisitionacross Meta, TikTok, Snapchat, and StackAdapt.Proven ability to manage and optimize large-scale budgets (7 figures annually)with measurable performance impact.Deep expertise in campaign optimization, bid strategy, audience segmentation,and conversion rate improvement.Strong understanding of mobile app acquisition, AppsFlyer tracking, and postinstallevent optimization.Experience collaborating closely with creative and motion teams on ad conceptsand iterations.Strong analytical mindset ability to translate complex data into clear strategicactions.Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels


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