Head of Branding and Communications

3 weeks ago

Canada EmergencyMD Full time

WELCOME TO VCNA

We are St Marys Cement, part of Votorantim Cimentos North America (VCNA),

As the North American operations of Votorantim Cimentos, a global building materials and sustainability solutions leader in 11 countries, we are helping to make a positive impact and are transforming our world. We have a culture built on solid partnerships, long-lasting relationships, and opportunities for those who want to learn, grow and be part of a diverse and dynamic culture.

With solutions that include cement, ready-mix concrete and aggregates, we help to build homes, highways, hospitals, buildings, bridges, and schools across the Canadian and U.S. Great Lakes region and Northeast United States. Our commitment to excellence can be seen in those who invest and believe in what we do, those who share their lives with us, those who trust in our deliveries and those committed to innovation and a sustainable future.

Every day, we have the chance to accomplish something new and you're invited to be part of it.

WHAT IS THE OPPORTUNITY?

We are seeking a highly skilled and experienced Head of Branding and Communications to lead our organization's branding initiatives and oversee all aspects of internal and external communications. The ideal candidate will be strategic, creative, and possess strong leadership abilities to drive the development and execution of comprehensive branding strategies that align with our company's goals and values.

Responsibilities:

  • Spearheading the development and execution of a comprehensive branding strategy across various business units within VCNA, meticulously crafted to elevate our company's identity, positioning, and resonance with target audiences, while closely aligning with overarching business objectives.
  • Assuming full ownership of brand management across VCNA, curating brand architecture, guidelines, and ensuring consistent representation across all platforms and interactions to fortify brand integrity and recognition
  • Devising and implementing integrated communication blueprints designed to effectively engage target demographics across VCNA's diverse business units, and foster enduring connections with our brand ethos, tailored to the unique characteristics and objectives of each business unit.
  • Cultivating and nurturing robust relationships with media outlets, journalists, and influencers across VCNA's various business sectors to secure favorable press coverage and deftly manage crisis communication scenarios with professionalism and efficiency, while also leveraging sector-specific opportunities and channels.
  • Orchestrating the creation of captivating and impactful content across diverse mediums, including digital, print, social media, and video, to authentically articulate our brand narrative and captivate audiences within the distinct contexts of each business unit within VCNA.
  • Crafting strategies to streamline internal communication channels across VCNA's multiple business units, ensuring seamless alignment with organizational values, objectives, and initiatives, while nurturing a culture of engagement and cohesion among team members spanning different sectors.
  • Providing strategic leadership and mentorship to the branding and communications teams across VCNA's various business units, fostering a collaborative and innovative environment conducive to achieving exceptional outcomes and driving continuous improvement in branding and communication efforts across the organization.
  • Conducting rigorous analysis of key performance metrics to gauge the efficacy of branding and communication endeavors across VCNA's multiple business sectors, leveraging insights to refine strategies and propel future initiatives with precision and sector-specific relevance.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred.
  • Proven experience (10 years) in a senior branding or communications role, preferably in a similar industry.
  • Strong understanding of branding principles, marketing strategies, and communication techniques.
  • Excellent leadership and interpersonal skills with the ability to inspire and motivate teams.
  • Exceptional written and verbal communication skills, with attention to detail and creativity.
  • Proficiency in leveraging digital marketing tools, social media platforms, and analytics for campaign optimization.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strategic thinker with a results-oriented mindset and a passion for driving innovation and excellence.
  • Travel will be required (30%+) and will include international travel
  • Valid Driver's license and valid passport is a must

WHAT'S IN IT FOR YOU?

  • Being part of VCNA is being part of building famous landmarks such as Toronto's CN Tower, Roy Thompson Hall, Maple Leaf Gardens and the Darlington Nuclear Station and Ryerson Centre, St. Regis Chicago and 150 N. Riverside, Louis High-Speed Rail in Chicago and more
  • Opportunities to collaborate with teams around the globe and growth opportunities in different areas
  • Training, professional development
  • Tuition reimbursement/assistance
  • Competitive wages, vacation and holiday time
  • Medical, dental, vision, disability and life insurance
  • RRSP and DC (CAN) and 401K (U.S.)
  • Lifeworks Employee Assistance Program (EAP): confidential support for you and your family (CAN)
  • Educational scholarship program for dependents of regular salaried employees.
  • Fertility drug coverage
  • Paid Maternity Leave Top Up

OUR PEOPLE

We care about people - all people. At VCNA, we take safety, health and wellness seriously. We're dedicated to giving our employees a safe workplace, our neighbors a safe environment and our customers a high-quality and safe product. Safety first -and always

Our VC Way reflects who we are, inspiring us to unite our culture and be our best: Our Way of Being: ethical and respectful, Our Way of Working: together with excellence and Our Way of Thriving: with the courage to transform.

INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT

We have a results-oriented culture that values being open, honest, and authentic. It's part of our DNA. We are continually expanding our diverse and inclusive team by providing opportunities for everyone, regardless of race, ethnicity, age, gender, religion, sexual orientation, gender identity, gender expression, disability or economic status - a workplace where you can express your individuality and be your best self


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