Senior Marketing Specialist, Events

Company Description Oliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a variety of unique and innovative restaurants, event venues, and catering services across Ontario, Quebec, and Alberta. Our success is rooted in a strong culture of creativity, collaboration, and a commitment to hospitality excellence. What we offer Paid vacation, sick, and personal days. Comprehensive health, dental, and vision benefits, including enhanced mental health coverage Discounted gym membership Access to our Employee Assistance Program for confidential support Group life and disability insurance for peace of mind 50% dining discount at all O&B restaurants for you and up to three guests RRSP matching to help you plan for the future Employee Referral Program Professional Development Fund Join one of Canada’s leading hospitality companies, where a wide range of exciting internal career opportunities await Job Description We’re looking for a strategic and creative Senior Marketing Specialist to drive marketing efforts across Oliver & Bonacini’s Events & Catering portfolio. From social media and website updates to campaign execution and content production, this role is ideal for a results‑oriented marketer who thrives on ownership, storytelling, and thoughtful execution. As the dedicated marketing lead for the Events & Catering division, you’ll manage all communications, promotions, and content across key channels, while collaborating with the broader marketing team to align initiatives with company‑wide goals. This full‑time position is based in our downtown Toronto office, with occasional visits to venues and restaurants. Marketing & Social Media Lead the execution of marketing campaigns for Events & Catering, including seasonal promotions, new venue launches, venue spotlights, seasonal menu launches etc. Maintain an annual marketing calendar that aligns with business goals and sales team priorities Manage social media accounts (Instagram, Facebook, LinkedIn) for Events & Catering — planning, writing, scheduling, and reporting on content Update and maintain venue web pages and promotional content across O&B’s websites Collaborate with the Marketing team to ensure Events & Catering campaigns are integrated across all touchpoints Maintain and update internal websites and external online listings (e.g., Eventsource, Unique Venues) with accurate information and new venue listings Content Creation & Direction Work closely with Event Specialists and the Event Sales team to identify high-impact, content-worthy events Coordinate coverage by arranging for in‑house or freelance photographers, hourly content creators, or capturing content on‑site when appropriate Lead the planning and execution of photo and video shoots, including developing briefs and managing shot lists Ensure a steady pipeline of visual and written content to support campaign and evergreen marketing needs Maintain and organize a comprehensive library of current event, venue, and catering assets Write and edit engaging content for social media, websites, digital listings, and blog posts Project Coordination In collaboration with the Marketing team, oversee production and distribution of promotional materials including but not limited to menu packages, event/trade show collateral, signage, and printed collateral Coordinate site visits, installations, deliveries and execution of promotional projects with relevant parties Conduct regular audits to ensure all digital listings and venue materials are accurate and up to date Maintain updated list of all vendors and suppliers Coordinate and facilitate all printing logistics, including determining order details/ specifications and collecting cost competitive quotes Support facilitation and organization of digital assets for the events team, including but not limited to business cards. Track marketing expenses and assist with budget reconciliation and invoice processing Market Research and Reporting Conduct consumer and competitor market research Complete post‑campaign reports and distribute data as appropriate Keep up to date with emerging event trends and bring forward new sales and marketing ideas Qualifications 5–7 years of experience in marketing, communications, or digital content—ideally in hospitality, events, or lifestyle sectors Proven ability to lead marketing campaigns across digital, print, and social channels Strong writing and editing skills, with an eye for brand tone and voice Experience managing social media channels and publishing website content Skilled at planning content coverage and working with photographers or content creators Highly organized, detail‑oriented, and comfortable managing timelines across multiple projects Familiarity with WordPress or other CMS platforms; basic design or photo editing skills are a plus A collaborative mindset and ability to work cross‑functionally with internal teams and external partners Degree or diploma in Marketing, Communications, or a related field preferred Legally eligible to work in Canada Ability to work from our Toronto office ( Queen/ Bay St) Additional Information This is an existing role with a current vacancy. Salary Range: $60,000-$70,000 AI Disclosure To ensure a fair and efficient recruitment process, some aspects of candidate screening may be conducted using AI software. All assessments and outcomes are reviewed by our hiring team to provide thoughtful, personalized consideration. We are committed to transparency and respect, ensuring a welcoming experience for every candidate. Accessibility & Accommodation Oliver & Bonacini is committed to providing an inclusive recruitment process. If you require accommodation or support during any stage of the hiring process, please let us know. We will work with you to ensure your needs are met in a respectful and timely manner. Oliver & Bonacini's Diversity Commitment At Oliver & Bonacini Hospitality, we are committed to treating every employee with dignity and respect. We strive to be fair and just, and create working environments where our employees can be at their best. #J-18808-Ljbffr