Director, Performance Marketing

Position: Director, Performance MarketingLocation: Remote (Canada)Industry: Financial ServicesDepartment: MarketingEmployment Type: Permanent/FulltimeSalary: $160,000-$190,000 + Bonus Company Information Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt. And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals. If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help. Role Summary Are you an energetic,resourceful,curious,anddata-drivenperformancemarketerwhoexcels atleading`marketing teamsandworking withagency partnersthatloveto deliver innovative media strategies andoptimizemediainvestments?If so, thenyou’lllove this challenge. As thehead of PerformanceMarketing,you’llreportdirectlyto,andpartner with,our VP,Marketing.Youwill joinusasa key member of the Marketing Leadership teamand be a go-to subject matter leader for thecompany.Youwillbe responsible forsetting theperformancemarketing strategyandensuring our digital media investments are fully optimized, with the goal ofgenerating and capturing greater demandthat convertsinto qualified Leads, resulting insignificantcustomergrowth. This roleleadsasmall butexperienced,skilled,and growingperformance marketingteam, along with a roster ofad agencies and contractors.Youwillalsocollaborate and consult with the rest of the marketing teamandfullyleverageourinternalexperts on theIT, Data & Project Management teams-all while overseeing the management of high-profile marketing projects. Key Responsibilities First and foremost, lead, coachand motivateagrowingteam ofpassionate,curious,andexperiencedperformancemarketers, along with a roster ofmediaagencies Support and deliver against the overall marketing strategies, acrossall digital channels by developing integrated performance marketing strategies to create and capture the growing demand for our services Oversee the implementation of all our performance marketing plans, in collaboration withinternal and external partners across various channels that include but not limited to SEM, SEO, Mobile, Programmatic, Display, OLV, CTV, and paid Social Develop forecasts, set clear KPIs, and well-defined measures of success, reporting on results and providing recommendations for continuous improvement Implement where needed and ensure we have the appropriate tracking to measure and analyze our online media spend Champion and utilize Marketing Mix Modeling (MMM), multi-touch attribution and cohort analyses to continuously refine investment strategy and optimize ROI Monitor the shifting consumer online habits & preferences, the market & media trends, our competitive landscape, and customer feedback, to uncover consumer insights to inform strategic marketing direction and to increase marketing effectiveness Develop and manage, in collaboration with IT and the MLT, our marketing technology strategy and multi-year resourcing plan Manage the performance marketing budget and deliver all projects/activities within agreed budgets and timelines Lead the ongoing effort to conceptualize, test, evaluate and present new go-to-market tactics, programs, & campaigns, that drive the highest possible performance Manage agency resources to maximize value utilizing theirspecificexpertiseto extend the capabilities of the internal team Build organizational rigor, foster a collaborative working environment, and model a positive team-first culture for your team and across the company Qualifications 10+ years of experience in digital/performancemarketing, learned & delivered in fast-paced, agile & growth-based, lead generation organizations Proven leadership skills in the ability to recruit, mentor, motivate, coach and develop employees Strong understanding of digital/performancemarketing in the lead generation space, with demonstrated funnel optimization experience and a proven track record of results Strategic thinker, with a curious and creative mindset that values constant and ongoing learning through constant experimentation Effective communication with stakeholders across all levels, with the ability to simplify the complex, and bring data insights to life A data-backed and results-driven mindset, adept at analyzing results, finding insights, and creating action plans to deliver ongoing improvements Proven success with developing and implementing digital media plans, including strategic planning, resource management, tactical implementation and end-to-end testing plans You have experience developing and managing online ad campaigns & digital strategies across all platforms You are passionate about the evolving digital marketing landscape and a strong knowledge and understanding of current trends in the digital marketing space Excellent project management skills with the ability to juggle multiple projects, manage through ambiguity effectively, fostering teamwork, open communication and improving collaboration Exceptional eye for detail and great problem solving and decision-making skills The energy and enthusiasm to inspire people around you and add to our fun spirited team Benefits, and Perks Remote work model Vacation and wellness days Extended health and dental coverage, plus virtual doctor services Employee Assistance Program and mental health resources Company-matching retirement savings plan Financial support for professional development Annual company events Exclusive access to perks and discounts Our Culture at Farber At Farber, we’re in the business of helping people—and this ethos extends not only to our clients, but to our employees, partners. We are committed to taking action and to deliver an inclusive, diverse, and equitable workplace that our staff experience every day. This commitment also shapes our culture, which is one of a kind and unique. We are proud to have a dedicated culture committee who organize events, and consists of staff volunteers, they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber. If you require any accommodations throughout the recruitment process—including alternate interview formats, accessible materials, or any other accommodations—we encourage you to contact us at #J-18808-Ljbffr