Manager, Profile and Client Development

Manager, Profile and Client Development – Dentons

Apply for the Manager, Profile and Client Development role at Dentons.

Dentons is designed to be different. Our Firm leads the way in a rapidly changing legal marketplace. We challenge the status quo and deliver consistent results as well as uncompromising quality and value to our clients. Our global presence is renowned as a firm with over 21,000 individuals in more than 200 offices serving clients across 80+ countries.

Dentons Canada is committed to its people and communities. We are consistently recognized as an employer of choice having received numerous awards, including being selected as one of Canada’s Top 100 Employers (2026), Canada’s Top Employers for Young People (2025), and Canada’s Best Diversity Employers (2025).

This role is an opportunity for you to join Canada’s Global Law Firm, a firm that offers opportunities to build your career while growing your skills and deepening your expertise.

Position Summary

Reporting to the Senior Manager, Profile & Client Development, the Manager, Profile & Client Development is a key member of the team, responsible for executing the growth, visibility and client engagement strategies at a national level of assigned practice and sector groups. This role combines strategic thinking with hands‑on initiative execution, with the support of one direct report and a cross‑functional team. Working closely with the Senior Manager, national practice leaders and cross‑functional teams, the Manager contributes to go‑to‑market strategies, client relationship expansion, and high‑impact campaigns that drive revenue. In addition to national responsibilities, the Manager will also support profile‑raising and client development efforts in the Montreal market, working closely with regional stakeholders to advance visibility and business priorities.

With a passion for growth and client development, the Manager will bring a successful track record in implementing and executing strategies to win new business in a professional services or similar industry, and understands the complexities of a matrixed environment and the relationship‑based nature of our business.

Responsibilities

Strategic Planning & Market Positioning

• Oversee and facilitate the delivery of business planning for the Montreal office and assigned groups; execute action items for key initiatives, including research ideas and draft materials; track, follow up and present on group and lawyer initiatives to keep priorities moving forward.
• Support the development and lead the execution of national business development plans for assigned groups, aligning efforts with firmwide strategy.
• Contribute to the development of practice and sector project plans and deliver on owned accountabilities for assigned practice and sector groups.
• Utilize internal firm data, external market intelligence, and industry trends to identify client and market growth opportunities and inform recommendations.
• Drive business development and profile‑raising efforts through research and analysis.
• Support go‑to‑market planning, brand positioning, and messaging for new offerings, markets, or initiatives.
• Monitor and evaluate the effectiveness of initiatives to improve ROI and recommend adjustments as needed.
• Clearly communicate BD strategies and recommendations, adapting tone and level of detail based on audience.

Client Development & Cross‑Selling

• Build and execute profile-raising strategies, client-focused initiatives, and thought leadership programs tailored to key audiences.
• Understand and leverage firm experience and key client relationships to identify cross‑selling opportunities and expand client engagements.
• Partner with Client Team Leads on key account programs, facilitating collaboration, strategy execution, and lawyer engagement.
• Support the enhancement of client lists for assigned practice and sector groups, working collaboratively with the CRM team.
• Prepare and support the development of RFPs and proposals by working with partners on messaging and working with the proposal team on contributing client‑specific insights, experience lists, and value‑add recommendations.

Initiative & Campaign Execution

• Manage the execution of strategic initiatives and projects including tracking timelines, deliverables, responsibilities across stakeholders, and ROI.
• Coordinate and deliver sector‑ and practice‑specific webinars, podcasts, events, sponsorships, and continuing professional development (CPD) opportunities that are compelling and audience‑appropriate.
• Prepare and manage legal directory submissions for review and approval by accountable partners, ensuring alignment with positioning strategy and timely delivery.